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    Account Executive – Digital/CRM - Toronto, Canada - Hawkeye

    Hawkeye
    Hawkeye Toronto, Canada

    1 week ago

    Default job background
    Full time
    Description

    Job Description

    The Account Executive is responsible for managing and coordinating the day-to-day agency efforts on behalf of the client's product and/or service on assigned accounts. They are primarily responsible for the execution of specific projects or lines of business for the brand.

    The AE builds rapport and credibility with their client by demonstrating a basic understanding of client positioning and strategy. They develop strong and positive working relationships with creative, project management, developers, strategy and other agency departments.

    The AE synchronizes communications between account teams and clients and is responsible for accurate and thorough documentation: status reports, contact report, timelines and client creative revisions. They take ownership of day-to-day tactics and executions within the agency.

    For Digital/CRM, the Account Executive needs to understand Digital Channels (Email, Web, Display and Social) and Print (Letters, OEs) and the different steps within the execution process.

    Specific responsibilities are as follows:
    Project Management:

    • Manages/responsible for project execution & ensures all timelines are met, including production processes such as Link Matrices, QA staging, and Studio for Print

    • Processes day-to-day material thoroughly

    • Is diligent about details and follow-up

    • Is an advocate for the client

    • Ensures management of client expectations around timing, deliverables, and budget

    • Recognizes any client requests that go against brand guidelines and/or items that create inconsistencies in design principles and knows when to escalate

    • Always understand why something is being done/where it fits

    Communication Skills:

    • Communicates effectively (written & oral)

    • Stays informed and keeps others informed

    • Confidently leads project meetings with client as well as internally

    • Develops and distributes contact reports as necessary

    Understanding of Clients Business:

    • Develops an understanding of the client's business and their customers

    • Begins to understand the customer lifecycle and customer experience

    • Begins to develop points-of-view that will help build the client's business and uncover areas of opportunity

    • Stays on top of industry and competitive landscape of the client's products / services

    • Provides thought leadership on internal recommendations, briefs and creative reviews with insights around anticipated client feedback

    • Begins to assist Account Supervisor and/or Account Director in writing communication plans

    Creative and Strategy Preparation:

    • Understands client's business objectives and communicates to the team

    • Begins to develop the ability to write or support strategy with writing a creative brief, with input along the way from senior team members

    • Begins to develop the ability to write a creative brief, with input along the way

    • Begins to understand testing and how tests can be implemented for better results

    • Beings to understand how/when to utilize different CRM solutions/capabilities to enhance response and/or customer experience

    • Provides creative teams with all information/assets necessary to kick off projects, including past campaign learnings/results

    Qualifications

  • 1-3 years experience within an agency environment
  • Needs to understand Digital Channels (Email, Web, Display and Social) and Print (Letters, OEs) and the different steps within the execution process.
  • Ability to multi-task and maintain a high standard of work within a fast-paced and dynamic environment
  • Strong relationship building skills; good attention to detail and cross-team coordination
  • Proven presentation skills
  • Proficient in Microsoft Office applications such as Outlook, Word, Excel and PowerPoint
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