- External event and sponsorship planning, promotion, and execution
- Work collaboratively with Marketing, Business Development, and other stakeholders to establish annual broker and customer event marketing plans
- Lead the planning of Echelon's annual broker loyalty retreat (K budget)
- Develop detailed project plans to ensure that all event-related deadlines are captured and met
- Research, source, and manage various vendors to fulfill event and budget requirements
- Book venues, catering, arrange transportation, accommodations, and convention registrations
- Coordinate the timely development of collateral and promotional items for events
- Work with IT and/or external vendors to meet audio/video requirements
- Provide event consulting support to select brokers
- Work with Graphic Designer and Marketing to plan and execute promotions related to events
- Lead the creation of event dashboards to capture value of each event, and guide future event investments, calculating brand exposure, and business development KPI's
- Seek new sponsorship opportunities to promote Echelon's brand with key stakeholder groups, evaluating opportunities and capturing their potential ROI/brand exposure
- Develop the annual sponsorships budget, facilitate the contract and payment process, and track all sponsorship expenses
- Capture and track sponsorship benefits and opportunities, and develop and execute plans to optimize exposure of each sponsorship
- Manage promotional opportunities for all sponsorships. Ensure that all branded collateral and promotional items are provided for events, and that they are accurate and on-brand.
- Liaise with communications and content team to fulfill sponsorship-related editorial and PR opportunities
- Work collaboratively with members of the communications team and other internal stakeholders to establish an annual internal events plan
- Provide consultation, resources and best practices to internal teams to support the planning of select team events and retreats
- Create an annual budget and plan for Echelon's promotional branded giveaways
- Order all promotional items, liaising with approved promotional vendors
- Maintain contracts and manage the performance of all promotional item vendors
- University degree in Marketing or related field
- 2 years of previous event planning and execution experience
- Demonstrated experience in managing large scale marketing projects
- Insurance and/or B2B marketing experience
- Superior internal/external partner relationship management ability
- Comfortable working with budgets
- Ability to manage conflicting demands and thrive in an environment of changing priorities
- French language proficiency would be an asset
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Event and Sponsorship Marketing Specialist - Mississauga, Canada - CAA Club Group
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