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    Event and Sponsorship Marketing Specialist - Mississauga, Canada - CAA Club Group

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    Description

    Position Details

    What You Will Do

  • External event and sponsorship planning, promotion, and execution
  • Work collaboratively with Marketing, Business Development, and other stakeholders to establish annual broker and customer event marketing plans
  • Lead the planning of Echelon's annual broker loyalty retreat (K budget)
  • Develop detailed project plans to ensure that all event-related deadlines are captured and met
  • Research, source, and manage various vendors to fulfill event and budget requirements
  • Book venues, catering, arrange transportation, accommodations, and convention registrations
  • Coordinate the timely development of collateral and promotional items for events
  • Work with IT and/or external vendors to meet audio/video requirements
  • Provide event consulting support to select brokers
  • Work with Graphic Designer and Marketing to plan and execute promotions related to events
  • Lead the creation of event dashboards to capture value of each event, and guide future event investments, calculating brand exposure, and business development KPI's
  • Seek new sponsorship opportunities to promote Echelon's brand with key stakeholder groups, evaluating opportunities and capturing their potential ROI/brand exposure
  • Develop the annual sponsorships budget, facilitate the contract and payment process, and track all sponsorship expenses
  • Capture and track sponsorship benefits and opportunities, and develop and execute plans to optimize exposure of each sponsorship
  • Manage promotional opportunities for all sponsorships. Ensure that all branded collateral and promotional items are provided for events, and that they are accurate and on-brand.
  • Liaise with communications and content team to fulfill sponsorship-related editorial and PR opportunities
  • Work collaboratively with members of the communications team and other internal stakeholders to establish an annual internal events plan
  • Provide consultation, resources and best practices to internal teams to support the planning of select team events and retreats
  • Create an annual budget and plan for Echelon's promotional branded giveaways
  • Order all promotional items, liaising with approved promotional vendors
  • Maintain contracts and manage the performance of all promotional item vendors
  • Who You Are

  • University degree in Marketing or related field
  • 2 years of previous event planning and execution experience
  • Demonstrated experience in managing large scale marketing projects
  • Insurance and/or B2B marketing experience
  • Superior internal/external partner relationship management ability
  • Comfortable working with budgets
  • Ability to manage conflicting demands and thrive in an environment of changing priorities
  • French language proficiency would be an asset
  • #LI-HYBRID



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