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    Online Manager - Toronto, ON, Canada - Loblaw Companies Ltd - Head Office

    Loblaw Companies Ltd - Head Office
    Loblaw Companies Ltd - Head Office Toronto, ON, Canada

    2 weeks ago

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    Description
    Toutes les références de candidats doivent d'abord être soumises dans Workday par un collègue de Loblaw actuel.

    Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble.

    Loblaw Media, part of Loblaw Companies Ltd, delivers end-to-end media strategy, planning, and execution for many of our most recognized brands at Loblaw.

    Leveraging our expertise in retail and media, we utilize online and in-store shopping insights to deliver relevant messages to our customers.

    Over the last 4-years, Loblaw Media has created a successful operating model that empowers Marketing teams to extract the most value from media strategies & investments with a focus on delivering successful measurement outcomes.

    We are dedicated to upholding Loblaws' CORE values of Care, Ownership, Respect and Excellence, and apply these principles to everything we do.

    Job Description In this role, the Manager, Media will work with multiple stakeholders across brand marketing, creative, analytics, and execution teams to build 360° Media plans that delivers successful media outcomes.

    As a trusted strategic advisor for our internal brands, it will be important for the successful candidate to identify opportunities and barriers to growth, prioritize the customer journey, and ensure recommended channel mixes ladder back to key success metrics.

    Outside of Media planning and reporting duties, the candidate will also be responsible for MMM data validation, maintaining and reconciling media budgets, and following all operational processes in a timely manner across various stakeholder teams.

    This role requires a strong understanding of traditional and digital medias, excellent communication, and time management skills.
    Lead and develop media plans for a portfolio of brands under Loblaw Companies Limited.
    Develop audience strategies to ensure effective and relevant delivery of media campaign.
    Manage day-to-day campaign strategy from, planning, implementation, optimization recommendations and reporting. Liaison between clients and internal departments such as Ad Ops, Creative, and Production teams.
    Ensure quality & accuracy of work back schedules, plans/blocking charts, creative matrices, SMRs & stakeholder updates.

    Develop & maintain an in-depth understanding of our measurement & analytics tools, including how they are best leveraged in interpreting campaign performance.

    Continuously develop knowledge and understanding of the paid media & competitive landscapes, as well as industry trends and new technologies that impact media strategies.

    Manage relationships with vendor partners to ensure strategies are sound, innovation opportunities are brought forward & we are maximizing value adds.

    Able to support in MMM data validation and follow processes for MMM data integrations.

    Manage BCR inputs & invoices for payment, LE management with marketing counterparts, as well as creating purchase orders/scope of work documents as needed and on agreed upon timelines.

    Work with Finance and Ad Operations for forecasting, budget tracking, contracting and resolution of billing issues.
    Regularly review account workload and processes to optimize/prioritize as needed.
    Knowledge and execution of Media tactics across digital and traditional platforms including identifying KPIs and benchmarks.
    The ability to plan both short- and long-term media plans designed to meet media and business objectives.
    The ability to ensure that the execution of tactics remains on brand and on target.
    Ability to conduct fact-based analysis with reasoned judgment.
    An ability to move easily between strategy, plan development and 'hands-on' account management.
    Highly organized, able to prioritize multiple projects effectively.
    Demonstrated ability to develop and execute effective media strategies that align with business objectives.
    Consistent management of media budgets, allocating resources effectively to forecast, track and consistently manage fiscal responsibility.
    4+ years in media planning, account, or campaign management (CPG, Retail experience an asset.
    ~ Experience in client services type environment - leading end-to-end account support.
    ~ Experience with Digital Media channels such as Facebook Business Manager, DV360, Google Ads, social media platforms, etc.
    ~ Strong grasp of marketing and media products in the marketplace.
    ~ Understanding of marketing, creative, planning, and ad ops processes.
    ~ Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure, prior project management experience is an asset.
    ~ Bachelor's degree or College Diploma in a related field such as Business Administration, Marketing, Sales, or Advertising.

    Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires.

    Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté.

    Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.

    Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage.

    Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi.

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