- Conducting post-campaign analysis to understand effectiveness of marketing campaigns, providing recommendations for improvement, optimization and deployment of new tactics & strategies.
- Monitoring overall performance trends, driving insights around customer behaviour and key performance drivers.
- Profiling members & developing customer segmentations - driving insights around customer behaviour to foster a strong understanding of purchase drivers and member personas.
- Supporting marketing campaigns from ideation, offer design, performance monitoring, course correction & application of learnings to future promotions.
- Participating in special projects as required, with responsibilities including data gathering, bespoke analysis, and the presentation of results and recommendations to internal and external stakeholders.
- Analyzing storefront performance & monitoring the customer purchase journey to identify customer friction points and areas for improvement/optimization.
- Conducting AB testing experiments to evaluate the effectiveness of various product and UX features on storefront performance.
- Analyzing and interpreting AB test results to identify insights and trends that inform decision-making & help optimize storefront performance
- Providing actionable insights and recommendations to enhance product and UX features based on AB test results.
- Continuously monitoring industry trends and best practices in AB testing and ecommerce optimization to stay abreast of new methodologies and tools.
- Collaborating with stakeholders to implement recommended changes and track the impact on storefront performance.
- Utilizing data visualization and reporting tools (ie. Tableau) to create clear and concise reports on AB test results and recommendations.
- Experience translating key business questions into well-structured analysis and presentations shared back to the business & partners.
- Significant experience analyzing and measuring marketing promotion performance.
- Strong analytical and problem-solving skills, with an ability to distill a large amount of data into actionable insights.
- Well-developed communication and interpersonal skills to work cross-functionally, including developed written and presentation skills.
- Ability to perform in a fast-paced environment where priorities change and need to be rebalanced.
- Understanding of customer segmentation and predictive analytics.
- Experience using SQL and Python to manipulate and analyze large and varied data sources
- Solid Visualization Tool experience. Tableau (or Qlikview/Microstrategy) experience is considered an asset.
- Experience using statistical analysis tools (e.g. SAS, R, Dataiku, Alteryx, SPSS, etc)
- Experience working with web analytics platforms (e.g. Google Analytics, Adobe Analytics, etc)
- Degree in Business, Economics, Mathematics or Statistics is an asset
- Recruiter Phone Interview
- Hiring Manager Interview
- Take-home Assessment or remote coding exercise (if applicable)
- Team Interview
-
Head of Marketing Analytics
3 weeks ago
Homebase Toronto, Canada**Hi, Future Homie** · As a Homie, you'll be part of an **_unstoppable_** team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. ...
-
Analyst, Marketing Analytics
1 week ago
Plusgrade Toronto, CanadaPlusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions. Over 200 airline, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new, meaningful revenue streams through incredible customer exp ...
-
Head of Marketing Analytics
1 week ago
Homebase Toronto, Canada**Hi, Future Homie** · As a Homie, you'll be part of an **_unstoppable_** team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. ...
-
Analyst, Marketing Analytics
2 weeks ago
Plusgrade Toronto, CanadaTravel is not just about the destination; it's about every memory made along the way. We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams ...
-
Head of Marketing Analytics
2 weeks ago
Homebase Toronto, Canada**Hi, Future Homie** · As a Homie, you'll be part of an **_unstoppable_** team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. ...
-
Analytics Manager, Marketing
3 weeks ago
Homebase Open Positions Toronto, Canada**Hi, Future Homie** · As a Homie, you'll be part of an **_unstoppable_** team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. ...
-
Marketing Analytics Manager
5 days ago
Homebase Toronto, Canada**Hi, Future Homie** · As a Homie, you'll be part of an **_unstoppable_** team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. ...
-
Analytics and Retention Marketing Manager
2 weeks ago
Public Goods Toronto, CanadaPublic Goods is building a destination for consumers who care about their impact. We're looking for a kind, mission-driven people who want to work with high-performing and highly collaborative teams — people who want to make a visible impact on the company and, ultimately, the wo ...
-
Consultant, Market Risk Analytics
3 weeks ago
CIBC Toronto, CanadaWe're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients. · At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what ...
-
Principal Analyst, Marketing Analytics
2 weeks ago
Homebase Toronto, Canada**Hi, Future Homie** · As a Homie, you'll be part of an **_unstoppable_** team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. ...
-
Marketing Operations Manager, Analytics
2 weeks ago
Oyster Toronto, Canada** One platform, a whole world of opportunity**: · Right now, the best jobs are limited to people in a handful of the world's wealthiest cities, yet brilliant people are _everywhere_. Driven to overturn the status quo and distribute opportunities equally around the world, Oyster ...
-
Manager, Marketing Performance and Analytics
3 days ago
Scotiabank Toronto, CanadaRequisition ID: 170820 · Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. · **Purpose** · As a Manager Marketing Analytics, you will be responsible for managing and measuring the performance of Sales against our targets across ...
-
Analyst, Client Analytics, Global Markets
2 weeks ago
BMO Financial Group Toronto, Canada100 King Street West Toronto Ontario,M5X 1A1 · BMO Capital Markets is a leading, full-service financial services provider. We offer corporate and investment banking, treasury management, as well as research and advisory services to clients around the world. #bmocapitalmarkets · C ...
-
Business Consultant, Direct Marketing Analytics
2 weeks ago
CIBC Toronto, CanadaWe're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients. · At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what ...
-
Global Oncology Market Access Analytics Co-op
3 weeks ago
Johnson & Johnson Toronto, CanadaAt Johnson & Johnson, we use technology and the power of teamwork to discover new ways to prevent and overcome the world's the most significant healthcare challenges. Our Corporate, Medical Technology, and Innovative Medicines teams leverage data, real-world insights, and creativ ...
-
Marketing Analytics
2 weeks ago
CB Canada Toronto, CanadaWe are seeking enthusiastic candidates with a professional background in data analytics and communications.Agilus is recruiting for a Marketing Analytics & Research Specialist in the OOH Industry in Toronto, Ontario. Your main area of focus will be the assembly of marketing colla ...
-
BMO Financial Group Toronto, Canada100 King Street West Toronto Ontario,M5X 1A1 · **BMO Capital Markets** · BMO Capital Markets is a leading, full-service North American-based financial services provider offering equity and debt underwriting, corporate lending and project financing, merger and acquisitions advisor ...
-
Marketing Intern, Analytics
3 weeks ago
Nestle North York, Canada**A little bit about us** · **Position Snapshot** · **Business areas: Nestle Canada** · **Job title: Marketing Analytics Intern** · **Location: North York (Hybrid Role)** · **Position Summary** · We are looking for a Marketing Analytics Intern based at our North York Location for ...
-
Market Analytics Manager
3 weeks ago
EightSix Network Inc Ontario, CanadaEmail & Marketing automation analytics Manager - 16 months contract · Part Time / Full Time · Email & Marketing automation analytics Manager - 16 months contract · Our client, a leader in the manufacturing industry of landscaping and stones is looking for a talented Email Mark ...
-
Analyst, Marketing Analytics
1 week ago
Plusgrade Toronto, ON, CanadaMarketing – Data Science and Analytics / · Travel is not just about the destination; it's about every memory made along the way. We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companie ...
Analyst, Marketing Analytics - Toronto, Canada - Plusgrade
Description
Travel is not just about the destination; it's about every memory made along the way.We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences.
Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel.
Come help us transform everyday travel into extraordinary experiences.ABOUT THE ROLE:Reporting to the Director, Marketing Analytics & Insights, you'll support the Marketing Analytics & Insights team's mandate of accelerated growth, actionable insights & business intelligence
You'll be responsible for:
OUR PROCESS:Plusgrade is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request, we will provide accommodation for applicants with disabilities.
We believe in diversity and inclusivity and that is why our interview process is designed for a positive candidate experience and to ensure every candidate is evaluated equally.
All applications will be reviewed by our Talent Team and the successful candidate(s) will go through the following recruitment process: