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    Digital Marketing Lead - Calgary, AB, Canada - Stone Creek Resorts Inc.

    Stone Creek Resorts Inc.
    Stone Creek Resorts Inc. Calgary, AB, Canada

    1 week ago

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    Description
    Stone Creek Resorts Inc.

    is a well-established Alberta company that delivers signature hospitality and luxury lifestyle experiences at its owned and operated world-class golf resorts, Silvertip Resort in Canmore, Alberta , and Eagle Ranch Resort in Invermere, BC.

    The Silvertip master plan comprises luxury estate lots, condominium / multifamily units, and resort accommodations, with a projected $ millio n annual real estate sales.

    Plans also include the Silvertip Village, a conference centre, a gondola, a Nordic spa and wellness center, and 850 staff housing units.

    Stone Creek Resorts is seeking candidates for a newly created Marketing Manager position .

    We seek an experienced marketer committed to excellence to support Stone Creek Resorts in executing our annual resort and development marketing plans.

    This position will collaborate closely with internal teams in leading the implementation, execution, and reporting of marketing campaigns and initiatives to support resort growth strategies and aggressive new business development.

    You're an experienced marketer who knows, lives, and breathes leads, funnels, email marketing, data, brand awareness , and all the rest.

    Your strong marketing background showcases progressive learning and growth. You have experience managing multiple projects, including demand generation and strategic digital marketing campaigns from start to finish.

    Digital campaigns are a vital strategy , and typical distribution channels include email campaigns, website s , in-person events, social media, PR, advertising, and content marketing.

    You are energetic, enthusiastic, flexible, and persuasive, with strong influencing skills, making you a confident communicator and presenter.

    You have a positive outlook and attitude , and you can take ownership, be accountable, follow through tenaciously, manage details, and offer creative, out -of-the- box problem-solving solutions.

    You are a proactive self-starter who is organized and can manage multiple projects and priorities at the same time.

    This position, reporting to the Director of Marketing, has robust responsibilities a nd h igh expectations . This role works from our downtown Calgary, Alberta office.
    Email Marketing for both resort & real estate development.

    Brand Ambassador - Develop a deep understanding of our value proposition and unique differentiators of our service offering s .

    Marketing Operations - Manage data from many sources, including CRM, Google Analytics, Google Ads, and meta-advertising, distilling it into actionable market intelligence.

    Social Media Marketing - Lead the strategic approach for multiple channels that support the business.
    Website Maintenance - Lead content and UX experience on several sites that support Stone Creek Resorts.
    Support and contribute to the broad content plan and marketing strategy.

    Leverage data, our advocate stories and information to continuously evolve product key messaging that drives , effectively communicates and promotes our value proposition.

    Content writing and development .
    Reporting and comprehensive campaign analysis' that provide continuous improvement to marketing campaigns.
    Liaising with and managing external consultants and content contributors

    Day-to-day management of assigned marketing technology to support marketing activity including WordPress (blog posts and minor updates), Campaign Monitor, Loomly , Asana, Zoho, etc.

    Assist in identifying new opportunities and creating messaging, assets, and programs that help to bring our brand promise and guarantee to the marketplace.

    To excel in the role , you should be comfortable in a fast-paced work environment with high demands, ever-changing projects, and priorities.

    You must also be able to self-direct and take ownership of projects.

    A data-first approach with the ability to use both quantitative and qualitative data as guideposts to execute against the marketing strategy, telling a compelling story and tracking performance.

    Possess a proven understanding in several areas of marketing (Growth / Demand Gen, Content & Brand, Product Marketing and Marketing Operations)
    A clear understanding of marketing concepts and how to effectively apply them.
    Intermediate to advanced writing skills.
    Excellent project management skills, specifically effective and efficient ongoing management and implementation.
    Proven experience with marketing project management and tactical delivery
    Highly flexible and adaptable to work independently, creatively, and effectively.
    Technologically savvy, notably cloud-based collaboration tools like Microsoft Teams and CRM (HubSpot or Zoho).
    Minimum of 5 years of marketing experience.
    Why Stone Creek Resorts?
    Extended Medical, Group Life Insurance, RRSP Matching, Golf, and other employee benefits
    and completing the Stone Creek behavioural profile .
    Stone Creek Resorts uses a behavioural profile resource as standard protocol in our recruitment process. Stone Creek Resorts Inc. is committed to supporting a diverse workforce from the various communities within which we operate .
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