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    Vice President of Digital Marketing - Toronto, ON, Canada - Digitalassetmanagementnews

    Digitalassetmanagementnews
    Digitalassetmanagementnews Toronto, ON, Canada

    1 week ago

    Default job background
    Full time
    Description

    As the Vice President of Product Marketing at GeoComply, you will be responsible for managing and building the product marketing, technical marketing, competitive intelligence & market research and customer insights teams.

    Drive product marketing direction for GeoComply, collaborating with other teams such as Product, Commercial organization, Strategy and Finance

    Educate the market about GeoComply's core technical value offerings through multiple collateral such as demos, white-papers, workshops, presentations and technical blogs, driving views of that content.

    Educate sales, product management, marketing teams and the partner channel about competitive landscape and competitor offerings.

    Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.

    Nurture and leverage relationships with key industry thought leaders, influencers and key strategic customers and partners to help increase market awareness about GeoComply.

    Provide input about product priorities and goals to Product Management

    Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally.

    Conduct ROI/TCO analysis and develop content to help customers make the business case for GeoComply, in partnership with Product and Finance
    Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption.

    10-15 years of experience in product marketing and related marketing functions in the software industry, preferably within an area of application development.

    ~8+ years of progressive management experience, with an emphasis on leadership, and engaging global and local stakeholders.
    ~ Experience building trusted relationships with executive sponsors and end users.
    ~ Technical background or clear understanding of anti-fraud products is a plus.
    ~ Bachelor's degree in marketing, business, or related area; MBA is a plus.
    ~ Proven track record in building, getting buy-in and executing marketing plans, and staying focused on "getting it done" in a fast-moving, technical environment.
    ~ Able to coordinate across many teams and perform in a fast-moving startup environment.
    ~ Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers.
    ~ Visit Job Website


    Type:
    Full-Time


    Categories:
    Digital Marketing / Marketing Technology, Product Manager / PIM

    Added by:
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