- Strategic: Be a key strategic business partner to the marketing team and a key agent for organizational change. Demonstrate understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forward
- Influential: Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders.
- Impactful: Influence "so-what's" by making concrete recommendations routed in deep understanding of marketing, business, and consumer. Robust communication and interpersonal skills collect disparate pieces of data together into a cohesive and compelling story.
- An Owner : Independent leader with the ability to get your dig into the details and craft a function against a blank slate without buying pre-packaged solutions or methodologies.
- Collaborative: Ability to build and maintain partnerships within agile pods and within functions across the organization.
- Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Ability to thrive in ambiguity, while showing strong drive for results and adaptability.
- Self-Starter: Ability to demonstrate a high degree of independence, resiliency, leadership/ownership, with limited oversight.
- Strategic Insight lead across one of our largest portfolios.
- Lead key critical initiatives based on business goals, such as Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation and Communication Evaluation.
- Develop and lead comprehensive research plans for both existing products and new products from scoping, concept development, screening, optimization, product mentorship, confirmatory testing and post-launch analysis, packaging graphics and structure, advertising testing and etc.
- Lead yearly brand situation assessment with research vendors in preparation for brand plans
- Craft each brand's annual marketing plans, including strategy, creative development and optimization
- Evaluate sales impact of media campaigns and recommend optimization to improve efficiency, effectiveness and Return on Investment.
- Guide product quality and value engineering initiatives by delivering consumer insights, developing action standards/decision criteria
- Help develop research Best Practices for the organization
- Work with research vendors to provide Best in Class research approaches for agility, speed and breakthrough insights.
- Experience in a strategic insights/consumer research role, preferably within CPG
- Proficient in various market research techniques, including both qualitative and quantitative methods,
- Experience working with both primary and secondary data sources
- Solid understanding of syndicated research tools (e.g. Nielsen, Circana, etc)
- Proven experience with agile research tools, methodologies, and applications
- Understanding of marketing processes, business planning, marketing strategy
- Strong sense of ownership and commitment to results
- Confidence to adapt to and lead changing priorities
- Strong storytelling skills and ability to influence all levels of an organization
- Ability to lead multiple projects simultaneously
- Excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite)
- Hiring and growing talent from diverse backgrounds and perspectives.
- Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities.
- Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging. #J-18808-Ljbffr
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Manager, Consumer Insights
1 week ago
CIBC Toronto, CanadaWe're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients. · At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what ...
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Subway Toronto, Canada**Region**: Toronto, Canada · Ready for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there. · Why Join Us? · At Subway, "better" is baked into our DNA. We are a brand that believes in continued improvementin our lives, our bu ...
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TD Bank Toronto, Canada399741BR · Marketing · Toronto, ON · March 7, 2023 · Company Overview · Department Overview · The Manager, Consumer Insights role is part of the Customer Experience & Insights group (CX&I) within Marketing. This group is a central source of customer insights and analysis which su ...
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McCain Foods USA, Inc. Toronto, Canada**Position Title**:Consumer & Operator Insights Intern - Toronto, Ontario - May 2023 · **Position Type**: Temporary - Full-Time · **Position Location**:Oakbrook Terrace · **Requisition ID**: 20118 · Potatoes. French Fries. Taters. You love them, we make them. In fact, we make 1/3 ...
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McCain Foods Toronto, Canada**Position Title**: Consumer & Operator Insights Intern - Toronto, Ontario - May 2023 · **Position Type**: Temporary - Full-Time · **Position Location**: Oakbrook Terrace · **Requisition ID**: 20118 · Potatoes. French Fries. Taters. You love them, we make them. In fact, we make 1 ...
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Subway Toronto, Canada**Region**: Toronto, Canada · Ready for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there. · Why Join Us? · At Subway, "better" is baked into our DNA. We are a brand that believes in continued improvementin our lives, our bu ...
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Cineplex Toronto, CanadaWork location: · Home Office 1303 Yonge St · City: · Toronto · What you will do: · **Responsibilities**: · - Provide actionable recommendations to drive brand growth, overseeing all aspects of consumer, brand research, and leading vendor research relationships · - Manage customer ...
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Consumer Insights Intern
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Keurig Dr Pepper Mississauga, CanadaJob Overview: · **Consumer Insights Intern** · Duration: 8 months (May 6, 2024 to Dec 20, 2024) · Location: Mississauga · Calling all passionate and ambitious students Get ready to ignite your career with an unforgettable internship experience at Keurig Dr Pepper Canada - a compa ...
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Director of Consumer Insights
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Kraft Heinz Company Toronto, ON, CanadaAll posting locations: Toronto, Ontario, Canada · Job Function: 05 - Marketing · Date Published: 24-Apr-2024 · Ref #: R-81848 · Description & Requirements · The Director of Consumer Insights will lead the function for the Canada market and will partner with the Business ...
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Manager, Consumer Insights
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Kraft Heinz Company Toronto, ON, CanadaManager, Consumer Insights – Global Disruptive Innovation page is loaded · Manager, Consumer Insights – Global Disruptive Innovation · Apply locations Toronto - Queen's Quay - Headquarters time type Full time posted on Posted 2 Days Ago job requisition id R-81764 Job Descripti ...
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Woodbine Entertainment Etobicoke, CanadaReporting to the Sr. Marketing Manager, Wagering, the Manager Consumer Insights and Analytics, will play a key role in driving growth of Woodbine wagering through overseeing the delivery of customer insight and behavior research and effectively evaluating and measuring the impact ...
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Manager- Consumer Insights
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Kraft Heinz Company Toronto, ON, CanadaAll posting locations: Toronto, Ontario, Canada · Job Function: 05 - Marketing · Date Published: 22-Apr-2024 · Ref #: R-81764 · Description & Requirements · As a key strategic business partner and consumer insights subject matter expert for the Global Disruptive Innovati ...
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The Kraft Heinz Company Toronto, Canada Full timeDescription · The Director of Consumer Insights will lead the function for the Canada market and will partner with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy, with a consumer-informed forward-thinking approach. This ...
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Samsung Electronics Canada Mississauga, CanadaAt Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people - they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those wh ...
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Sr. Manager- Consumer Insights
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Kraft Heinz Company Toronto, ON, CanadaAll posting locations: Toronto, Ontario, Canada · Job Function: 05 - Marketing · Date Published: 26-Apr-2024 · Ref #: R-81936 · Description & Requirements · As the key strategic business partner and consumer insights lead for the Canadian and US coffee business, you will ...
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Subway Toronto, CanadaAbout the Role · : We have an exciting opportunity to support our Marketing & Culinary team as a Temporary Consultant- Consumer Insights based in Canada. The Temporary Consultant- Consumer Insights 7-month role covering for a maternity leave will be tasked with being the impartia ...
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Sr. Manager, Consumer Insights
3 days ago
The Kraft Heinz Company Toronto, Canada Full timeDescription · As the key strategic business partner and consumer insights lead for the Canadian and US coffee business, you will have the opportunity to directly impact growth on iconic brands including Maxwell House, Gevalia, and IHOP. In this role, you will impact the coffee b ...
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Sr. Manager, Consumer Insights
3 days ago
The Kraft Heinz Company Toronto, Canada Full timeDescription · As the key strategic business partner and consumer insights lead for the Taste Elevation Platform, you will have the opportunity to directly impact growth on some of our largest iconic brands including Kraft Peanut Butter, Philadelphia Cream Cheese and Heinz Ketchu ...
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Bayer Mississauga, Canada**At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique per ...
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The Clorox Company Brampton, CanadaClorox is the place that's committed to growth - for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. · Cl ...
Sr. Manager, Consumer Insights - Toronto, ON, Canada - Kraft Heinz Company
Description
Sr. Manager, Consumer Insights - Taste Elevation page is loaded
Sr. Manager, Consumer Insights - Taste Elevation
Apply locations Toronto - Queen's Quay - Headquarters time type Full time posted on Posted 3 Days Ago job requisition id R-77696Job Description
As the key strategic business partner and consumer insights lead for the Taste Elevation Platform, you will have the opportunity to directly impact growth on some of our largest iconic brands including Kraft Peanut Butter, Philadelphia Cream Cheese and Heinz Ketchup. In this role, you will recommend strategy, and influence decisions across all areas of the business.
This role requires a person who can be:
Responsibilities within the team include
Qualifications
Location(s)
Toronto - Queen's Quay - HeadquartersKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact for assistance.
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Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives.
Doesn't matter who you are, where you're from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry.
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