- Strategic: Be a key strategic business partner to the marketing team and a key agent for organizational change. Demonstrate understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forward
- Influential: Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders.
- Impactful: Influence "so-what's" by making concrete recommendations routed in deep understanding of marketing, business, and consumer. Robust communication and interpersonal skills collect disparate pieces of data together into a cohesive and compelling story.
- An Owner : Independent leader with the ability to get your dig into the details and craft a function against a blank slate without buying pre-packaged solutions or methodologies.
- Collaborative: Ability to build and maintain partnerships within agile pods and within functions across the organization.
- Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Ability to thrive in ambiguity, while showing strong drive for results and adaptability.
- Self-Starter: Ability to demonstrate a high degree of independence, resiliency, leadership/ownership, with limited oversight.
- Strategic Insight lead across an $800M USD/ $1.1B+ (CAD) brand portfolio
- Lead key critical initiatives based on business goals, such as Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation and Communication Evaluation.
- Develop and lead comprehensive research plans for both existing products and new products from scoping, concept development, screening, optimization, product mentorship, confirmatory testing and post-launch analysis, packaging graphics and structure, advertising testing and etc.
- Lead yearly brand situation assessment with research vendors in preparation for brand plans
- Craft each brand's annual marketing plans, including strategy, creative development and optimization
- Evaluate sales impact of media campaigns and recommend optimization to improve efficiency, effectiveness and Return on Investment.
- Guide product quality and value engineering initiatives by delivering consumer insights, developing action standards/decision criteria
- Help develop research Best Practices for the organization
- Work with research vendors to provide Best in Class research approaches for agility, speed and breakthrough insights.
- Advanced experience in a strategic insights/consumer research role, preferably within CPG
- Proficient in various market research techniques, including both qualitative and quantitative methods,
- Experience working with both primary and secondary data sources
- Expert knowledge of syndicated research tools (e.g. Nielsen, Circana, etc)
- Demonstrated experience with agile research tools, methodologies, and applications
- Understanding of marketing processes, business planning, marketing strategy
- Strong sense of ownership and drive for results
- Confidence to adapt to and manage changing priorities
- Strong storytelling skills and ability to influence all levels of an organization
- Ability to lead multiple projects simultaneously
- Excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite)
-
Consumer Insights Specialist
1 week ago
McDonald's Toronto, CanadaCompany Description: · At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seri ...
-
Consumer Insights Analyst
5 days ago
J.D. Power Toronto, Canada**Title**:Analyst, Consumer Insights · **Location**: Remote - Canada/United States · **Reports to**:Director, Consumer Insights · **The Role**: · The Consumer Insights Analyst develops the analytics and data insights for J.D. Power's customer satisfaction survey research-based bu ...
-
Manager, Consumer Insights
2 weeks ago
CIBC Toronto, CanadaWe're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients. · At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what ...
-
Consumer Insights Manager
4 days ago
Green Shield Toronto, Canada**Green Shield Canada (GSC) is revolutionizing the healthcare industry as part of our mission to ensure better health for all** · In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to ensure she could afford a ...
-
Consumer Insights and Research Manager
6 days ago
Lindt Sales & Marketing Toronto, CanadaSpecifically, this role will deliver Category, Consumer, Brand Understanding and provide actionable recommendations to drive brand growth, overseeing all aspects of consumer, brand research, leading vendor research relationships, relationships with global International insights t ...
-
Temporary Consultant- Consumer Insights
2 weeks ago
Subway Toronto, Canada**Region**: Toronto, Canada · Ready for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there. · Why Join Us? · At Subway, "better" is baked into our DNA. We are a brand that believes in continued improvementin our lives, our bu ...
-
Manager, Consumer Insights, Customer Experience
2 weeks ago
TD Bank Toronto, Canada399741BR · Marketing · Toronto, ON · March 7, 2023 · Company Overview · Department Overview · The Manager, Consumer Insights role is part of the Customer Experience & Insights group (CX&I) within Marketing. This group is a central source of customer insights and analysis which su ...
-
Consumer & Operator Insights Intern - Toronto
2 weeks ago
McCain Foods USA, Inc. Toronto, Canada**Position Title**:Consumer & Operator Insights Intern - Toronto, Ontario - May 2023 · **Position Type**: Temporary - Full-Time · **Position Location**:Oakbrook Terrace · **Requisition ID**: 20118 · Potatoes. French Fries. Taters. You love them, we make them. In fact, we make 1/3 ...
-
Consumer & Operator Insights Intern - Toronto
2 weeks ago
McCain Foods Toronto, Canada**Position Title**: Consumer & Operator Insights Intern - Toronto, Ontario - May 2023 · **Position Type**: Temporary - Full-Time · **Position Location**: Oakbrook Terrace · **Requisition ID**: 20118 · Potatoes. French Fries. Taters. You love them, we make them. In fact, we make 1 ...
-
Subway Toronto, Canada**Region**: Toronto, Canada · Ready for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there. · Why Join Us? · At Subway, "better" is baked into our DNA. We are a brand that believes in continued improvementin our lives, our bu ...
-
Consumer Insights Manager, Guest and Brand
2 weeks ago
Cineplex Toronto, CanadaWork location: · Home Office 1303 Yonge St · City: · Toronto · What you will do: · **Responsibilities**: · - Provide actionable recommendations to drive brand growth, overseeing all aspects of consumer, brand research, and leading vendor research relationships · - Manage customer ...
-
Unilever Toronto, CanadaThe context: · As Unilever Beauty & Wellbeing continues to build a beauty culture, it's critical to have an Insights lead in Canada who understands the consumer, the market dynamics, and the retail landscape. This leader will represent the dynamic voice of the consumer and bring ...
-
Consumer Insights Intern
2 weeks ago
Keurig Dr Pepper Mississauga, CanadaJob Overview: · **Consumer Insights Intern** · Duration: 8 months (May 6, 2024 to Dec 20, 2024) · Location: Mississauga · Calling all passionate and ambitious students Get ready to ignite your career with an unforgettable internship experience at Keurig Dr Pepper Canada - a compa ...
-
Consumer Insights Analyst
1 week ago
Trophy Foods Inc Mississauga, CanadaTrophy Foods is Canada's leading supplier of high-quality edible nuts, dried fruit and confectionery products. We pride ourselves on providing the highest quality products, at the best value, through our direct channel of global grower relationships. · Trophy Foods Inc. is Canadi ...
-
Director of Consumer Insights
2 weeks ago
Kraft Heinz Company Toronto, ON, CanadaAll posting locations: Toronto, Ontario, Canada · Job Function: 05 - Marketing · Date Published: 24-Apr-2024 · Ref #: R-81848 · Description & Requirements · The Director of Consumer Insights will lead the function for the Canada market and will partner with the Business ...
-
Manager, Consumer Insights
2 weeks ago
Kraft Heinz Company Toronto, ON, CanadaManager, Consumer Insights – Global Disruptive Innovation page is loaded · Manager, Consumer Insights – Global Disruptive Innovation · Apply locations Toronto - Queen's Quay - Headquarters time type Full time posted on Posted 2 Days Ago job requisition id R-81764 Job Descripti ...
-
Manager- Consumer Insights
2 weeks ago
Kraft Heinz Company Toronto, ON, CanadaAll posting locations: Toronto, Ontario, Canada · Job Function: 05 - Marketing · Date Published: 22-Apr-2024 · Ref #: R-81764 · Description & Requirements · As a key strategic business partner and consumer insights subject matter expert for the Global Disruptive Innovati ...
-
Director of Consumer Insights
2 weeks ago
The Kraft Heinz Company Toronto, Canada Full timeDescription · The Director of Consumer Insights will lead the function for the Canada market and will partner with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy, with a consumer-informed forward-thinking approach. This ...
-
Manager, Consumer Insights and Analytics
1 week ago
Woodbine Entertainment Etobicoke, CanadaReporting to the Sr. Marketing Manager, Wagering, the Manager Consumer Insights and Analytics, will play a key role in driving growth of Woodbine wagering through overseeing the delivery of customer insight and behavior research and effectively evaluating and measuring the impact ...
-
Manager, Consumer Insights and Reporting
1 week ago
Samsung Electronics Canada Mississauga, CanadaAt Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people - they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those wh ...
Sr. Manager, Consumer Insights - Toronto, Canada - The Kraft Heinz Company
Description
Description
As the key strategic business partner and consumer insights lead for the Canadian and US coffee business, you will have the opportunity to directly impact growth on iconic brands including Maxwell House, Gevalia, and IHOP. In this role, you will impact the coffee business strategy, and influence decisions across all areas of the business on both sides of the border.
This role requires a person who can be:
Responsibilities within the team include
Qualifications
Location(s)
Toronto - Queen's Quay - Headquarters