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The Kraft Heinz Company Toronto, Canada Full timeDescription · As the key strategic business partner and consumer insights lead for the Canadian and US coffee business, you will have the opportunity to directly impact growth on iconic brands including Maxwell House, Gevalia, and IHOP. In this role, you will impact the coffee b ...
Sr. Manager- Consumer Insights - Toronto, ON, Canada - Kraft Heinz Company
Description
All posting locations: Toronto, Ontario, Canada
Job Function: 05 - Marketing
Date Published: 26-Apr-2024
Ref #: R-81936
Description & Requirements
As the key strategic business partner and consumer insights lead for the Canadian and US coffee business, you will have the opportunity to directly impact growth on iconic brands including Maxwell House, Gevalia, and IHOP. In this role, you will impact the coffee business strategy, and influence decisions across all areas of the business on both sides of the border.
This role requires a person who can be:
Strategic: Be a key strategic business partner to the marketing team and a key agent for organizational change. Demonstrate understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forward
Influential: Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders.
Impactful: Influence "so-what's" by making concrete recommendations routed in deep understanding of marketing, business, and consumer. Robust communication and interpersonal skills collect disparate pieces of data together into a cohesive and compelling story.
An Owner : Independent leader with the ability to get your dig into the details and craft a function against a blank slate without buying pre-packaged solutions or methodologies.
Collaborative: Ability to build and maintain partnerships within agile pods and within functions across the organization.
Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Ability to thrive in ambiguity, while showing strong drive for results and adaptability.
Self-Starter: Ability to demonstrate a high degree of independence, resiliency, leadership/ownership, with limited oversight.
Responsibilities within the team include
Strategic Insight lead across an $800M USD/ $1.1B+ (CAD) brand portfolio
Lead key critical initiatives based on business goals, such as Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation and Communication Evaluation.
Develop and lead comprehensive research plans for both existing products and new products from scoping, concept development, screening, optimization, product mentorship, confirmatory testing and post-launch analysis, packaging graphics and structure, advertising testing and etc.
Lead yearly brand situation assessment with research vendors in preparation for brand plans
Craft each brand's annual marketing plans, including strategy, creative development and optimization
Evaluate sales impact of media campaigns and recommend optimization to improve efficiency, effectiveness and Return on Investment.
Guide product quality and value engineering initiatives by delivering consumer insights, developing action standards/decision criteria
Help develop research Best Practices for the organization
Work with research vendors to provide Best in Class research approaches for agility, speed and breakthrough insights.
Qualifications
Advanced experience in a strategic insights/consumer research role, preferably within CPG
Proficient in various market research techniques, including both qualitative and quantitative methods,
Experience working with both primary and secondary data sources
Expert knowledge of syndicated research tools (e.g. Nielsen, Circana, etc)
Demonstrated experience with agile research tools, methodologies, and applications
Understanding of marketing processes, business planning, marketing strategy
Strong sense of ownership and drive for results
Confidence to adapt to and manage changing priorities
Strong storytelling skills and ability to influence all levels of an organization
Ability to lead multiple projects simultaneously
Excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite)
About Us
Kraft Heinz is a global food company with a delicious heritage.With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch.We're on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.We're proud of where we've been – and even more thrilled about where we're headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands.Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we're growing something great here at Kraft Heinz.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact
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