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    Marketing and Digital Content Specialist - Toronto, ON, Canada - Xtalks

    Xtalks
    Xtalks Toronto, ON, Canada

    2 weeks ago

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    Description

    Company , a division of Honeycomb Worldwide Inc., is a pioneering media enterpriserenowned for producing and marketing high-quality webinars and media in the globalsectors of life sciences, healthcare, medical devices, and food industries.


    About the Role:


    We are currently looking for a dedicated B2B Marketing and Digital Content Specialistwho will be responsible for our social media channels, PPC advertising, graphic designand content creation.

    If you are a seasoned marketing professional with a strongunderstanding of the life sciences or healthcare sectors, we encourage you to apply.

    This position demands a comprehensive range of marketing expertise.

    The selectedcandidate will serve as a pivotal link between the marketing, production, and salesdepartments, coordinating and executing an extensive array of marketing campaigns forHoneycomb Worldwide Inc.

    Implementing multi-platform B2B campaigns in alignmentwith our strategies to elevate Xtalks' profile within the life science, medical device,healthcare, and food industry markets and drive lead generation.


    Campaigns includeresponsibilities to:

    • Co-Plan, manage, and execute PPC campaigns across Linkedin and variousadvertising platforms.
    • Oversee and manage our social media channels including LinkedIn, Facebook, X,and Youtube to enhance engagement and grow our online community.
    • Produce compelling, well-researched content focused on marketing topicsdisseminated through primarily blog posts, video content (with assistance fromour media team), and other content streams.
    • com, as well as standalone assets such as brochures, social mediacards, printable assets etc.
    • Refining lead gathering and conversion methods to enhance the effectiveness ofour customer acquisition, onboarding and retention processes.
    • Evaluate and fine-tune marketing outcomes: Regularly track performance metricsto assess the success of marketing initiatives. Stay updated on the newest industry trends, technological advancements, andbest practices, while actively proposing fresh and inventive marketing approachesfor continual improvement.

    Qualifications and Experience:

    • Bachelor's degree in marketing, communications, or business administration witha background in life science is a strong asset. Alternatively, a Bachelor's degree inlife science with a background in marketing and communications.
    • 2-5 years of experience in B2B marketing, preferably in the life sciences,healthcare, or biotechnology sectors.
    • In-depth knowledge of PPC advertising platforms, using primarily Linkedin andother advertising platforms.
    • Proven experience in creating high-quality written content with SEO optimization.
    Experience using keyword optimization and other SEO tools an asset.

    • In-depth experience using Google Analytics or other web analytics tools.
    • Exceptional project management and organizational skills.

    The successful candidate will need to work in-office based at our Bay Street offices inthe heart of Toronto's bustling Yorkville, just a few steps from Bay/Bloor subway station.

    Honeycomb (Xtalks) welcomes and encourages applications from people with disabilities.
    Accommodations are available on request for candidates taking part in all aspects of theselection process.
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