- Support the execution of loyalty and promo campaigns at Shoppers Drug Mart
- Work closely with finance to manage loyalty P&L and provide reporting and insights on variances vs forecast and plan
- Provide thought leadership on loyalty offer strategy. Work directly with various stakeholders to optimize promotional tactics and make recommendations to maximize incremental sales and margin
- Synthesize large amounts of data from multiple sources, including customer transaction data, consumer & syndicated research, market share, and campaign results. Extrapolate and interpret appropriate information to deliver value add recommendations
- Own real-time consolidated forecast for flyer and loyalty sales and margin
- Monitor and analyze loyalty and promotional performance relative to forecast, and provide analysis on variance to forecast. Proactively identify new trends.
- Ad hoc analysis on promotional response and elasticity of categories
- Deliver weekly reporting on loyalty campaign performance. Responsible for maintaining model to measure incremental sales for all loyalty promotions
- Support marketing and digital teams on ad-hoc analysis and leverage customer data to deliver meaningful insights to drive business strategy
- 1-2 years related work or co-op experience in an analytical or business role. Experience ideally in Retail, CPG industry, Consumer Finance, or Telecommunications
- Ability to synthesize large amount of data into insights
- Strong interpersonal skills and comfortable collaborating within cross functional team
- Demonstrated strong business acumen
- Advanced knowledge of MS Excel
- Basic knowledge of MS Access, SQL, Python is an asset
- Post secondary education equivalent to a university degree in business, statistics, economics, engineering or similar
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Analyst, Business, Loyalty - Toronto, Canada - Loblaw Companies
Description
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Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.
We are hiring an Analyst, Business, Loyalty & Consumer Insights
The Business Analytics team at Shoppers Drug Mart is responsible for key analytic support for the flyer and loyalty promotional planning. The team is charged with continuous innovation, delivering value add insights to the business as well as driving incremental sales and margin. We listen to our customers. That's our job. And we make sure that the feedback we collect is making our programs more customer centric and growing our business.
Primary Location : 243 Consumers Road
What You'll Do:
What You'll Need:
Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté.Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE – Engagement, Tient à coeur, Respect et Excellence – guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.
Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.
Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.
Veuillez noter :
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d'embauche.