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    Marketing Manager - Toronto, ON, Canada - SWATCH GROUP

    SWATCH GROUP
    SWATCH GROUP Toronto, ON, Canada

    1 week ago

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    Description

    Job description

    Marketing Manager - TISSOT As the Marketing Manager, the position will be responsible for supporting the Marketing efforts in Canada including but not limited to: responsible for project management (work-back) and weekly meeting coordination, preparation of Annual marketing objectives, strategies and development of annual master marketing plan, develop and maintain annual marketing budget, oversee elements of approved co-op plans to ensure plans are executed, and manage execution elements of the brands events. Summary of Duties and Responsibilities
    • Prepare Annual marketing objectives, strategies and development of annual master marketing plan.
    • Work with a broad cross-functional team to manage and execute marketing, advertising and sales programs.
    • Recap and analysis of marketing programs inclusive of sales results.
    • Collaborate with Brand Manager to ensure communication related to new product launches and 360 degree support is shared with Sales Reps and Trainer/Merchandiser.
    • Negotiation of marketing and media programs with vendors.
    • Track competitive marketplace and report results.
    • POS management (in store displays, visuals, managing roll-out of new displays, online website layouts, etc.)
    • Collaborate with HQ team in Switzerland for marketing activities, local events, displays, trade show participation, etc.
    • Work with ad agencies as needed for local and national marketing activities
    • Providing marketing support to sales managers for independent retailers as well as big chain retailers
    • Act as brand liaison for PR activities and updates, coordinating all public relations activities
    • Provide monthly reports to HQ and additional ad hoc reports as requested
    • Develop and maintain annual marketing budget
    • Create and Manage monthly budget reports such as project sheets, IO's, PO's and make sure all marketing related expenses are tracked
    • Oversee approval processes for brand spending with the finance department.
    • Oversee elements of approved co-op plans to ensure plans are appropriately executed as defined and report results for use in future programs.
    • Ensure sign-off of the Annual Co-op Marketing Plan.
    • Manage execution elements of Brand Events such as project management (work-back) and weekly meeting coordination.
    • Responsible to be the liaison with event agency regarding furniture, displays, creative etc.
    • Provide guidance and instructions to dotted line reports (Sales and Administration Coordinator)
    • All other duties assigned by Management
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