Digital Marketing Associate - Vancouver, Canada - UBC

Description

Job Category

Job Profile

Job Title

Department

Compensation Range

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

Job Summary
The Marketing and Communications team in the Faculty of Forestry works collaboratively across units to build awareness and generate demand for award-winning educational programs, promote research, events and initiatives. Cultivating global citizens and future leaders equipped to address our planet's greatest challenges and find solutions to build a sustainable future. The duties of the Digital Marketing Associate encompass, strategy development, writing and creating content to highlight Forestry's achievements, managing social media strategies, planning, curating and editing electronic publications, and storyboarding, directing, creating and scripting video content.

Organizational Status
Reports to the Associate Director of Communications and Marketing and collaborates closely with course and program faculty and staff, University groups, external vendors and community members.

Work Performed

• Promotes the Faculty of Forestry to a global audience and expands reach by assisting in the implementation of marketing strategies

Video:

• Oversees video production from concept development to final delivery, ensuring projects are completed on time and within budget
• Writes scripts, creates storyboards, and develops shot lists to guide the production process and ensure that the final product effectively communicates the desired message. Conducts thorough research and develops compelling story ideas tailored for video/photo communications and marketing campaigns
• Advises on the development and distribution of videos, audio pieces and stories to communicate the Faculty of Forestry's and its Department activities to internal and external audiences

Social Media:

• Leads social media weekly sprint planning and bi-weekly retrospectives ensuring timely balanced content and digital campaign delivery
• Manages and oversees junior team members, such as work learns in researching, writing, sourcing images/videos and posting content to the Faculty of Forestry's social media accounts, working with the Communications and Marketing team to ensure themes are integrated across all channels
• Develops and is responsible for the social media editorial calendar for the Communications and Marketing team to note program promotion, student life, research, alumni achievements, donor stories and upcoming events, University/Faculty campaigns, news stories and notable days related to Forestry
• Manages the monthly social media report and Snapshot highlighting performance, engagement, and community growth. Provides recommendations to the Associate Director, Communications and Marketing on trends, adjustments in tactics and promotion opportunities.

Communication:

• Produces the Professional Masters and Micro-Certificate monthly newsletter and tracks KPIs
• Ensures that messages are supportive of and consistent with UBC marketing and communication strategies and liaises with University groups (e.g. social media meet-up) to stay current on marketing tools and campaigns
• Liaises with vendors (e.g., marketing and digital agencies, marketing suppliers and mailing houses), as required
• Compiles short marketing-related surveys (e.g., net promoter score, win-loss analysis)

Advising Faculty & Staff:

• Advises EDI, Professional Masters, Undergraduate, Micro-certificates staff/teams and part-time student workers on development of digital marketing pieces to ensure quality and brand adherence in content, voice and execution
• Shares best practices with Faculty communications, including for web and digital media
• Collaborates with Faculty and staff on the development and execution of relatable authentic digital marketing and social media related projects
• Develops and maintains a best practice guide to social media processes and procedures
• Designs templates and brand elements for Department-wide use
• Performs other related duties as required.

Consequence of Error/Judgement

Works within defined guidelines and procedures but is expected to exercise initiative and judgment. Defers to the Associate Director, Communications and Marketing when necessary. Errors in judgment and lack of tact could lead to inconvenience and embarrassment to the Faculty as the incumbent interacts with University faculty/staff, government officials, donors, community partners, and the general public. Errors made in materials sent from this office will directly reflect on the reputation and credibility of the Faculty and University. Errors in decision-making may have a serious negative affect on the Faculty and directly affect its ability to operate efficiently.

Supervision Received
Reports to the Associate Director, Communications and Marketing. Receives guidance from the Marketing and Media Relations Strategist.

Supervision Given
Will supervise work learn students.

Minimum Qualifications
Diploma in Marketing. Minimum of one year of related experience, or the equivalent combination of education and experience.

Willingness to respect diverse perspectives, including perspectives in conflict with one's own

Demonstrates a commitment to enhancing one's own awareness, knowledge, and skills related to equity, diversity, and inclusion

Preferred Qualifications

Education & Experience:

• Degree or diploma in a relevant field such as journalism, marketing, public relations, science, business or arts.
• Experience with digital communications and marketing platforms, including coordinating social media campaigns.
• Thrives in a fast-paced environment.
• Interest in promoting the work of Universities, Forestry and Sciences.

Skills:

• Ability to prioritize and work effectively under pressure to meet deadlines.
• Ability to communicate effectively verbally and in writing, with demonstrated experience in writing for varied purposes and audiences.
• Ability to exercise tact and discretion and deal with a diversity of people in a calm, courteous, and effective manner.
• Ability to work effectively independently and in a team environment.
• Ability to maintain accuracy and attention to detail.
• Ability to effectively use MS Office at an advanced level (e.g., Outlook, MS Word, MS Excel) with a strong level of knowledge of Photoshop, InDesign, Premiere Pro, After Effects, Canva, and CapCut.
• The ability to follow agile project management tactics would be an asset, along with familiarity with productivity platforms such as Trello and Asana.
• Ability to manage social media with tools such as Sprout Social and Google Analytics would be beneficial in this role.