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    Digital Marketing Mobile Operations Manager - Toronto, Canada - Fidelity Investments

    Fidelity Investments
    Fidelity Investments Toronto, Canada

    2 days ago

    Default job background
    Full time
    Description

    Description

    Role Overview :

    As the Mobile Marketing Manager for Fidelity, you will introduce and execute a mobile-marketing strategy to reach customers on a range of various devices and mobile platforms. You will act as a subject matter expert within the group on all aspects of customer experience as it relates to mobile marketing and introduce mobile-first approaches into wider marketing campaigns. You are the go-to expert on a broad range of mobile tactics including SMS, mobile analytics, notifications, alerts, mobile wallet and other evolving mobile-first tactics. This will include leading mobile marketing platform implementations and integrations with other technologies such as CRM, marketing automation and analytics.

    What You Will Do:

    Own mobile marketing strategy and delivery:

  • Plan and deliver strategies for engaging customers and prospects through mobile channels and mobile-first capabilities such as SMS, notifications, alerts, etc.
  • Build and manage mobile-based marketing campaigns and workflows in a range of mobile-focused marketing technologies
  • Build SMS and notification workflows, owning the copywriting process, workflow set-up, compliance sign-off and campaign execution
  • Use mobile analytics and data-driven strategies to drive the overall mobile marketing strategy for each customer segment

    • Create mobile-first customer journeys, experiences and campaigns:

  • Create mobile-first customer journey workflows to help customers achieve their goals, complete tasks and to deliver offers
  • Collaborate with Marketing Automation and Digital Experience teams to lead the implementation of responsive, mobile-optimized website landing pages and to deliver mobile-optimized campaigns
  • Act as a subject matter expert in drafting business requirements for mobile-marketing technologies and work with internal technology partners to oversee implementations
  • Own and manage well-documented opt-in processes for SMS/text, geolocation-based engagements, notifications and messages
  • Improve each step of the customer lifecycle through mobile tactics and capabilities

    • Raise the bar for customer engagement on mobile

  • Measure and report on the effectiveness of mobile-centric strategies to engage clients and prospects through personalized mobile experiences
  • Drive conversions and improved experiences through seamless mobile interactions on web, SMS, mobile wallet, mobile advertising, messaging platforms and search
  • Work with key stakeholders to optimize advertising and search efforts for mobile
  • Work with key stakeholders to create unique-to-mobile content and ad formats in mobile-first social media and messaging platforms
  • Craft distinct experiences to exploit mobile capabilities
  • Set appropriate targets and regularly report on effectiveness

    • What We Are Looking For:

  • 4-year university degree, preferably with a focus on marketing
  • 3 - 5 years of experience working with mobile marketing technology platforms or workflows (e.g. Salesforce Marketing Cloud SMS, Urban Airship, Localytics, Vibes, Twilio, Waterfall SMS)
  • 3 - 5 years' experience creating and leading mobile-first marketing campaigns
  • Experience copywriting and building SMS and mobile notification workflows
  • Experience using CRM platforms is considered a strong asset (e.g. Salesforce, Hubspot, Microsoft Dynamics, etc.)
  • Experience using marketing automation platforms is considered a strong asset (e.g. Marketo, Salesforce Marketing Cloud, Vibes)
  • Experience in the investment or financial services industry is considered an asset

    • The Expertise You Bring:

  • A mobile-first mindset and demonstrated leadership in creating bar-raising mobile-first strategies that deliver results
  • A deep curiosity and interest in improving customer experience through marketing and mobile marketing technologies and capabilities
  • Creative thinking with a passion for growth and performance marketing, especially through mobile-based promotions
  • Excellent communication skills, both written and oral, are required
  • The ability to multi-task and manage multiple ongoing projects
  • Project management, organizational abilities and strong analytical skills essential
  • Interpersonal and influencing skills to achieve goals in Fidelity's collaborative environment
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