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    Marketing Manager - Alberta, Canada - Pernod Ricard España SA

    Pernod Ricard España SA
    Pernod Ricard España SA Alberta, Canada

    1 week ago

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    Description

    Marketing Management:

    • Own and deliver the annual strategic planning process by translating brand sales and goals into a marketing program in line with budget. Partnering with the agencies and cross functional team to drive the brand positioning and vision to experiences, for all audiences who visit the brand home, and helping to develop platforms/executions that maximize business results.
    • Develop, deliver, and iterate plans continuously while using resources efficiently and a continuous improvement mindset with a focus on proving a case for brand home expansion.
    • Results-orientation and ability to operate with in a test and learn mindset.
    • Lead a cross functional and agency working team, which includes but not limited to brand owners, agencies, tasting room teams, sales (trade) and other business departments fostering and building a strong multifunctional team. This individual will connect the dots across all groups to ensure consumer experience is cohesive and aligned with the brand. Lead the analysis and reporting of experience results, consumer feedback and competitor trends to then translate into insights and business issues/opportunities.

    Competitive Analysis and Implications:

    Lead the development of the strategic brand home review by analyzing developing trends in experiences, consumer targets, innovation opportunities, and implementation strategies.



    • Train and coach winery personnel on brand experience expectations and develop key experts and leaders to effectively execute and deliver expectations.
    • Communicate risks and opportunities within budget.
    • Drive and implement visitor center asset creation (in conjunction with agencies and brand) and training materials for flawless rollout and execution of experiences (training materials with on-brand scripts), driving sales results and business objectives.
    • Work with digital teams to deliver on-site CRM strategies (data collection, consumer journey experience, etc.)
    • Ensure cultural sensitivity and inclusiveness of experiences, in coordination with Brand teams and/or Director of Multicultural & Inclusivity.
    Frequent and weekly on-site presence to adequately assess and implement programming. Minimum Bachelor's degree (or equivalent), MBA or advanced degree preferable
    5-8+ years of business experience, with experience in a senior level role in hospitality such as tasting room/winery/distillery. Must have solid experience developing strategies grounded in insights and analytics. Must have experience managing financials and business performance including budget management. Ideal candidate will have experience in direct-to-consumer marketing channels.
    Work is performed in a typical office environment. Normal visual, hearing and language acuity required for correspondence and computer usage.
    Work is performed in a typical field environment with moderate demands for movement and lifting. Normal visual, hearing and language acuity required for correspondence and computer usage. 2 worldwide producer of wines and spirits with consolidated sales of €8,448 million in FY20.

    Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob's Creek, Brancott Estate, Campo Viejo, and Kenwood wines.

    Pernod Ricard's brands are distributed across 160+ markets and by its own salesforce in 73 markets.

    The Group remains true to its three founding values:

    entrepreneurial spirit, mutual trust, and a strong sense of ethics, as illustrated by the 2030 Sustainability and Responsibility roadmap supporting the United Nations Sustainable Development Goals (SDGs), "Good times from a good place.

    "
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