- Develop and execute strategic paid media plans and campaigns, leveraging your expertise in handling large scale marketing budgets.
- Lead the planning, implementation, and optimization of paid media campaigns across various channels, including search engine marketing (SEM), display advertising, social media advertising, and other relevant platforms.
- Drive the continuous improvement of paid media strategies by staying up-to-date with industry trends, emerging technologies, and best practices.
- Apply innovative approaches to maximize campaign performance and ROI.
- Oversee the day-to-day management of paid media campaigns, including budget allocation, bidding strategies, ad copywriting, targeting, and tracking implementation.
- Monitor key performance indicators (KPIs) such as click-through rates (CTRs), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS) to evaluate campaign effectiveness and make data-driven decisions.
- Analyze campaign performance data, generate insights, and provide actionable recommendations to optimize campaigns, increase conversions, and drive revenue growth.
- Lead testing and experimentation initiatives to identify new opportunities for optimization, such as A/B testing, ad creative testing, and landing page optimization.
- Develop and maintain relationships with external partners, agencies, and media platforms to negotiate contracts, secure advertising placements, and stay informed about industry developments.
- A Bachelor's degree in marketing, advertising, or a related field. Additional certifications in paid media, such as Google Ads or Facebook Blueprint, are highly desirable.
- In-depth knowledge of search engines, social media platforms, and other advertising platforms, including but not limited to Google Ads, TikTok, Meta, etc.
- A proven track record of successfully managing high six-figure marketing budgets, driving exceptional results and achieving high ROI.
- Strong analytical skills with the ability to interpret complex data, generate insights, and make data-driven decisions to optimize campaign performance.
- Extensive experience in planning, executing, and optimizing paid media campaigns across multiple channels, including search engines, social media platforms, and display networks.
- Strong project management skills with the ability to manage large-scale campaigns, prioritize tasks, meet deadlines, and guide cross-functional teams.
- Confidence analysing campaign data, identifying insights and presenting recommendations to stakeholders
- Strong business acumen, strategic thinking, and a passion for driving business growth through paid media
- An ability to multitask and thrive in a fast-paced environment
- We seek the truth . We are empathetic. We listen intently. We do not pretend to know when we don't. We ask questions. We are objective. We are open-minded.
- We speak the truth . We are transparent. Opacity takes too much work. We have a point of view. We share our point of view. We say what we mean. We mean what we say.
- We optimize for outcomes . We celebrate results. We do things that make a difference. We hold ourselves and each other accountable. We are driven. We know what we need to do. We got this.
- We innovate together . We are collaborative. We accomplish more together. Our broad perspective is a superpower. We are clever and resourceful. We solve hard problems in clever ways. We are strength in numbers.
- We are brave . We are bold and ambitious. We are adventurous. We choose paths not travelled. We choose the hardest problems. We are the ones in the arena. We are the ones who knock.
-
Manager, media
2 weeks ago
Loblaw Companies Ltd - Head Office Toronto, ON, CanadaLes candidats référés ne doivent pas postuler directement pour ce poste. · Toutes les références de candidats doivent d'abord être soumises dans Workday par un collègue de Loblaw actuel. · L'utilisation du masculin à pour but d'alléger le texte · Venez faire votre différence d ...
-
Media Manager
1 week ago
Kingstar Media Toronto, Canada**Job Title** · Media Manager · **Location** · Toronto, ON **(hybrid work model)** · **Deadline** · Ongoing recruitment · **Background** · Canada's fastest growing full-service Performance Marketing Agency, located in Toronto's historic Distillery District, is looking to fill a f ...
-
Media Manager
1 week ago
Kingstar Media Toronto, Canada**Job Title** · Media Manager · **Location** · Toronto, ON **(hybrid work model)** · **Deadline** · Ongoing recruitment · **Background** · Canada's fastest growing full-service Performance Marketing Agency, located in Toronto's historic Distillery District, is looking to fill a f ...
-
Media Manager
1 week ago
Wildlife Conservation Society Toronto, Canada**Position Title**:Media Manager · **Position Type**:Full-time, Permanent · **Salary range**: $60,000 to $70,000 annually · **Location**: Toronto, Hybrid or Remote in Canada · **Office**:WCS Canada Head office, Toronto · **Reports to**: Sue Novotny, Head of Communications · **Dat ...
-
Social Media and Digital Media Manager
5 days ago
Signature Retirement Living Toronto, CanadaSignature Retirement Living is seeking a skilled and creative Social Media and Digital Media Manager to support our marketing goals and social media strategy. As a Social Media and Digital Media Manager, you will be responsible for driving marketing goals, managing all social med ...
-
Social Media Manager
1 week ago
CrowdRiff Toronto, Canada**What's CrowdRiff?** · Good visuals are appealing to the eye, but great visuals tell stories that reignite your desire to discover, spark your creative imagination and even influence what we buy, eat, and do. That's why CrowdRiff exists: to empower destination marketers to showc ...
-
Digital Media Manager
1 week ago
Air Canada Toronto, Canada**Description** · **Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.** · The Digital Media Man ...
-
Social Media Manager
1 week ago
Docebo Toronto, CanadaHey you \uD83D\uDC4B Want to work for one of the fastest growing SaaS companies in the world? \uD83D\uDCC8 · We're building the next generation of learning software that companies like AWS, Netflix, Opentable and L'Oreal rely on to deliver training \uD83D\uDCBB We believe learnin ...
-
Social Media Manager
1 week ago
My Visa Source Toronto, CanadaMy Visa Source is a leader in the Legal Technology space in Canada. · Across the country, our Toronto and Vancouver teams help thousands of individuals and business people navigate through Canadian immigration law and policy on an annual basis. We've built a track record to be pr ...
-
Manager, Social Media
1 day ago
Cineplex Toronto, CanadaWork location: · Home Office 1303 Yonge St · City: · Toronto · What you will do: · The Manager, Social Media reports to the Senior Manager, Social Media and works with the Cineplex's internal Social, Marketing, Food & Beverage, Creative Services and Guest Services teams, and exte ...
-
Digital Media Manager
1 week ago
DAC Group Toronto, Canada**Leading digital performance marketing agency seeks a Digital Media Manager (Paid Media)** · Do you have the **enthusiasm **to rise to each challenge, the **execution **to drive outrageous performance, the **curiosity **to continually expand your knowledge, and the **courage **t ...
-
Social Media Manager
1 week ago
Movember Toronto, CanadaMovember is the leading charity changing the face of men's health globally, tackling mental health and suicide prevention, prostate cancer, testicular cancer. · **About the role** · Social media is truly the frontline of connection to and communication with our Movember community ...
-
Social Media Manager
1 week ago
Label 428 Toronto, Canada'''Duties''' · - Develop and implement social media strategies to increase brand awareness and engagement · - Create and curate engaging content for social media platforms, including text, image, and video content · - Manage social media accounts and monitor performance metrics t ...
-
Media Planning Manager
1 week ago
Klick Health Toronto, Canada**About Klick Health** · We are looking for a Media Planning Manager to join our team immediately. This role is right for you if you are passionate about what's possible in digital media today and if you're always on the lookout for what might be possible tomorrow. · This role wi ...
-
Media Planning Manager
1 day ago
UM Canada Toronto, Canada**Position Summary** · The role of a Media Planning Manager is to supervise and manage our integrated media planning product and assume an active role on the business. The Media Planning Manager will assist with the development of media strategies and operating procedures and wil ...
-
Media Planning Manager
2 days ago
FanDuel Toronto, Canada**ABOUT FANDUEL** · FanDuel Group ("FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leadi ...
-
Social Media Manager
4 days ago
Yellow Social Interactive Toronto, Canada**Social Media Manager** · **Remote role - can be based from Canada or Europe** · YSI is a super fast-growing social gaming company with offices in the World Trade Center, Gibraltar along with bases in Ukraine and Antigua. · We are looking for exceptional, smart talent striving t ...
-
Manager, Media Analytics
6 days ago
EssenceMediacom Toronto, Canada**Job Title: Manager, Media Analytics** · EssenceMediacom is a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 communications experts help ou ...
-
Socia Media Manager
1 week ago
THE EDUCATIONAL EQUALITY INSTITUTE Toronto, Canada**Note**: while this is a non-paid, volunteer role, it can provide you with valuable experience for your resume and references from our organization if you are successful. · The Educational Equality Institute, an NGO based in Norway committed to educating and thereby empowering d ...
-
Social Media Manager
1 week ago
Toothlife Studio Toronto, Canada**Job description** · Social Media Manager and Content Creator · Are you ready to take your social media skills to the next level? · You will have the chance to showcase your creativity while ensuring consistency and on-brand messaging across both professional and personal social ...
Paid Media Manager - Toronto, ON, Canada - Localised
Description
About the job Paid Media Manager (Toronto)
Localised is local-first ecommerce. We have reimagined how brands and shoppers transact across borders, languages, currencies and cultures. With our own all-inclusive global ecommerce platform, we rapidly design, build, operate, optimize and market highly localised country-specific ecommerce sites in foreign markets for coveted brands. We help brands go global by being local. We are based in Toronto, New York, London, Warsaw, Bucharest and Hong Kong, and are proud to have our clients include Urban Outfitters, Anthropologie, American Eagle Outfitters, ASOS, Saks Fifth Avenue and more. We are what brands expanding globally do next.
We're looking for a Paid Media Manager. We are seeking a highly skilled and experienced Paid Media Manager to join our team in the UK. As a Paid Media Manager, you will be responsible for developing and executing paid media strategies to drive customer acquisition, increase brand visibility, and achieve business goals as required across various geographical regions. You will collaborate closely with cross-functional teams, including marketing, creative, and analytics, to deliver impactful paid media campaigns.
More specifically, you will:
We would love to hear from you if:
What we value: