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    Senior Strategist - Toronto, Canada - Ogilvy

    Ogilvy
    Ogilvy Toronto, Canada

    3 days ago

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    Description

    Job Title: SENIOR STRATEGIST

    The Senior Strategist leverages industry knowledge to provide key insights and strategic recommendations for positioning a client's business/products.

    Responsibilities

  • Development of brand strategies, writing creative briefs, guiding development and presentation of the creative work
  • Collaborate with the client and other Ogilvy staff to develop positioning and messaging strategies, as well as strategic and tactical marketing communications contact plans.
  • Design and implementation of research projects to address client business issues, gain insight into target audiences and testing ad concepts
  • Collaborate with the client and other Ogilvy staff to develop positioning and messaging strategies, as well as strategic and tactical marketing communications contact plans.
  • Define key performance indicators and measurement for programs Ogilvy delivers to ensure that strategies and tactics deliver against client goals and objectives and provide expected returns
  • Monitor the success of the programs to demonstrate customer value as well as to ensure that the strategy adapts to important client and market changes.

    • Qualifications

  • 5+ years of experience in at least one aspect of strategic planning or related field
  • Familiarity with most forms of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given client challenge
  • Ability to work directly with clients and develop relationships accordingly on behalf of the agency
  • Management of planners and associate planners
  • Demonstrated talent for abstract thinking, spotting trends and patterns, an innate curiosity and insight into human behavior, an instinct for popular culture, and a nuanced understanding of creative work are critical
  • The ability to work across different groups and disciplines is key to their success, as is their judgment in pushing the work, elevating the ambition of a brand, and leading the client's thinking about the potential of their business
  • This role is the transition period from being a day-to-day planner to becoming a planning director with full responsibility for an account

    • Ogilvy Canada employees are encouraged to bring their ideas, experiences and perspectives, gleaned from their varied backgrounds, to the workplace. We strive to create an environment in which all employees can feel comfortable to contribute to their fullest potential without regard to their race, color, creed, religion, sex, national origin, disability, age, citizenship, marital status, sexual orientation, gender identity or expression.

    #LI-JF1

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