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    Global Product Marketing Manager - Vancouver, Canada - Motorola Solutions

    Motorola Solutions
    Motorola Solutions Vancouver, Canada

    6 days ago

    Default job background
    Full time
    Description

    Job Description

    Motorola Solutions is looking for an experienced product marketing manager to manage a portfolio of products, drive creative storytelling of our solutions, and integrate messaging into the organization's overall objectives for the Global VS&A department. This individual will craft and implement product marketing content focused on promoting and building brand awareness and generating quantifiable demand and increasing MROI.

    The Global Product Marketing Manager is a high-visibility role that works closely with global sales, product management and marketing leadership teams to create an effective communication strategy to support and grow the enterprise and public safety footprint within the Motorola Solutions' VS&A business. This manager will serve as a product marketing expert, working closely with key stakeholders to identify marketing campaign goals, coordinate all deliverables, and measure results. This individual should also bring exceptional project management and effective communication skills, ensuring all stakeholders are working together to deliver high-quality content. Communicates and lives by marketing guidelines and brand voice ensuring that marketing and sales enablement tools are shared across the corporation.

    Day to Day Responsibilities:

  • Together with the product management team, educate and effectively communicate technical product features and capabilities to internal and external partners.
  • Create engaging and informative content for customers and end-users about the value and benefits of our products through presentations, brochures, sales sheets, videos, website copy, case studies, whitepapers, and social media posts.
  • Support the development of integrated marketing campaigns and management of tactics promoting products across different digital channels - webinars, industry engagements, and e-books.
  • Lead product marketing launch activities - coordination, authoring, reviews, approvals and launch publishing activities for key areas of focus and responsibility.
  • Conduct thorough research on competitors and perform market research to develop a deeper understanding of our target customers, key industries, and buyer personas.
  • Develop content for our website and measure and optimize interest around our products. Ensure content is optimized for search engines.
  • Contribute to our social media channels and ensure product information is fully represented and part of a customer journey.
  • Collaborate with various global internal stakeholders and external partners to orchestrate thoughtful marketing campaigns that drive brand awareness, accelerate purchase decisions, improve customer loyalty and satisfaction and drive sales.
  • Develop strategic content for landing pages, blogs, and articles to drive web traffic, generate leads for the sales department, and optimize user experience.
  • Work with business stakeholders to identify needs, goals, and requirements to inform recommendations for marketing campaigns.
  • Function, adapt and succeed in a constantly changing, fast paced environment.
  • Bring a positive attitude and motivation to deliver the highest quality assets.
  • Respond positively and calmly to shifting priorities, demands and timelines.

    • Preferred Qualifications & Skills:

  • Proficiency with webinar/online communication tools: On24, WebEx, ZoomWebinar, GoToWebinar, etc.
  • Experience within a B2B environment preferred.
  • Excellent project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment.
  • High level of initiative, meticulous attention to detail, and excellent follow-up skills.
  • Strong organizational, presentation and interpersonal skills.
  • Exceptional analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Excellent written and oral communications skills, as well as Excel and MS Office expertise.
  • Ability to build partnerships and effectively establish and maintain relationships with internal and external clients and vendors.
  • Comfortable interacting with different levels of management and leading cross-functional, cross-regional teams.
  • Energetic, positive, and a desire to work in a collaborative team environment.
  • Degree focused in Marketing, Communications, Business or related field preferred.

    • The base salary for this role is $70,000-$85,000 CAD depending on experience.

    #LI-DS2

    #LI-REMOTE


    Basic Requirements

  • Bachelor's Degree.
  • 5+ years product marketing experience


    • Travel Requirements

    None


    Relocation Provided

    None


    Position Type

    Experienced


    Referral Payment Plan

    Yes

    EEO Statement

    Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.

    We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you'd like to join our team but feel that you don't quite meet all of the preferred skills, we'd still love to hear why you think you'd be a great addition to our team.

    We're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please email

    Motorola Solutions adopte, favorise et promeut les principes de diversité, d'équité et d'inclusion. Nous encourageons et accueillons les candidatures de toutes les personnes qualifiées, quelles que soient leur race, origines ethnique, religion ou croyance, orientation sexuelle, identité et expression sexuelle, statut d'anciens combattants ou tout autre statut protégé par la Loi.

    Nous sommes fiers de notre culture axée sur les personnes et les communautés, encourageant ainsi chaque Motorolan d'être la version la plus authentique de lui-même dans ses responsabilités afin de tenir la promesse d'un monde plus sécuritaire.

    Si vous souhaitez vous joindre à notre communauté mais croyez que vous ne possédez pas toutes les exigences requises pour le poste convoité, nous aimerions tout de même connaître les raisons pour lesquelles vous pensez être un excellent candidat pour notre équipe.

    Nous offrons également des mesures d'adaptation pendant toutes les étapes du processus d'embauche afin de favoriser l'inclusion des personnes vivant avec un handicap physique et/ou mental. Si vous avez besoin de mesures d'adaptation, svp nous faire parvenir un courriel à

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