Jobs
>
Toronto

    Content Marketing Manager - Toronto, Canada - Intelex

    Intelex
    Intelex Toronto, Canada

    5 days ago

    Default job background
    Description

    Position Overview

    :

    The Content Marketing Manager sits in the Global Demand Generation Team and supports the wider Marketing Department across a number of areas. This role is principally responsible for building, managing and driving Intelex's overall content strategy in line with the global campaign strategy. Writing and editing campaign material (namely Infographics, Blogs and Insight Reports) for use at various stages of the purchasing funnel will comprise one element of the role, whilst a significant responsibility within the role falls to managing freelancers and third-party content writers. To ensure tracking and optimization, setting content KPIs and owning metric tracking via analysis of content performance will be an integral part of the role and there would be an expectation around proactive agility in owning the creation, delivery and use of campaign centric content as aligned to different stages of the buyer journey. Finally, this role will be responsible for contributing to broader content efforts including (but not limited to): case studies, PR pieces, outbound email copy, independent research reports, internal copywriting requests and third party industry publications.

    Responsibilities & Deliverables:

    Campaign Content Strategy

  • Own the content strategy to support monthly, quarterly, and annual marketing campaigns.
  • Work closely with the Director of Marketing Campaign Strategy to ensure alignment between campaign direction and content delivery.
  • Consult as required with internal and external SMEs to determine market trends, technology innovations, and customer requirements.

    • Content Development

  • Create industry agnostic content aligned to the campaign strategy to support brand awareness and generation of pipeline; this would include awareness, consideration and decision-making content pieces.
  • Create compelling and authoritative ICP-based content in the form of Blogs, Insight Reports, Infographics, and other content types as needed to support campaign delivery.
  • Create customer case studies and generate reports from customer advisory panels.
  • Work cross-departmentally to ensure content pieces are being communicated internally and used effectively by wider Marketing Department; this will involve collaboration with the Digital, Product Marketing and Brand Teams.

    • Ownership of Content Deployment

  • Manage the end-to-end process of proposing, creating, hosting and deploying content pieces; this will require management of workflows in Intelex's internal sharepoint system.

    • Content Analysis

  • Set content KPIs and own metric tracking to determine performance and identify attributes of successful content; use findings to put forward recommendation for future content.

    • Freelancer Management

  • Onboard, direct and give feedback to freelancers who will support in content generation; you will act as their POC for Intelex and will be responsible for signing off on freelancer-written content pieces ahead of launch.
  • Raise POs for freelancer work and maintain budget sheet.

    • Customer-Facing Content Review

  • Act as the final editorial review of customer-facing content across all Intelex channels.
  • Maintain a process for content requests to be inputted and managed.

    • ABM Campaign & Content Supportrt

  • Advise Global ABM Manager on content pieces in initial scoping of quarterly campaigns, support with 'in life' campaign contnet optimization, and act as the final internal POC in reviewing ABM copy ahead of deployment.
  • Maintain a process for content requests to be inputted and managed.

    • Blog Ownership

  • Oversee all content creation for the Intelex blog, ensuring incorporation of relevant keywords, links to Intelex landing pages and appropriate CTAs.

    • Brand Voice for Written Content

  • Deploy and revise the brand voice across all customer-facing content types. This includes maintaining a "Voice of Intelex" brand document for internal and external content producers and working closely with the Brand Team to implement consistently.

    • Organisational Alignment:

  • This role reports directly into the Director of Marketing Campaign Strategy, Global

    • Qualifications:

    Skills & Work Traits

  • Excellent interpersonal skills: this role requires working cross-departmentally and with multiple internal and external partners.
  • A positive, can-do attitude and willingness to embrace new technologies, innovative ways of working and shifting direction.
  • Strategic and tactical insight into content requirements.
  • Writing and editing proficiency to produce content for general and expert audiences across the EHS space.
  • The ability to work proactively and at pace on simultaneous pieces of content in optimising content performance to drive positive campaign performance.
  • Excellent organizational skills.
  • A proficient awareness of the EHS marketplace and good knowledge of standards, legislation, and regulations as they relate to EHS across North America and EMEA.
  • Good analytical and problem-solving skills in reviewing content performance and proposing remedial action where needed.
  • A self-sufficient approach to management of time, workload, dependencies, and internal communication.
  • Customer Obsessed: regularly goes to gemba to understand customer needs and experiences and creates campaign content to meet those needs.
  • Innovate for Impact: look for new ways of implementing content and communication, whilst embracing new digital tools around content creation
  • Build Extraordinary Teams : proactively build, guide and upskill a group of freelancers and third party content writers to optimise Intelex's pool of skilled content generators.

    • Experience:

  • 5+ years in B2B content writing, ideally with a background in SaaS or EHS content writing
  • Strategic B2B content planning and execution experience, preferably in a B2B or technology related industry
  • Freelancer management
  • Metric tracking
  • Budget management
  • Content generation through use of AI

    • Education:

  • Bachelors degree or relevant experience in a related field.

    • Travel:

  • As per business requirements (circa x2 times per annum)

    • We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

  • MEDCAN

    Manager, Marketing

    1 day ago

    MEDCAN Toronto, Canada

    About Us: · Established over 30 years ago, Medcan is a global leader in assessing clients' overall well-being and inspiring them to live well. Medcan has a comprehensive range of diagnostic assessments, which, in combination with innovative programs tailored to specific needs, ar ...

  • McGraw Hill LLC.

    Marketing Manager

    2 days ago

    McGraw Hill LLC. Toronto, Canada

    Overview: · **Impact the Moment** · Could your creative thinking and strategic mindset build the future? Marketing team members at McGraw Hill make a difference for educators and learners across the world. Our team needs individuals with new ideas who connect with people in innov ...

  • Altec Global Inc

    Marketing Manager

    2 days ago

    Altec Global Inc Toronto, Canada

    **Marketing Assistant Job Responsibilities**: · **We are looking for a zealous Marketing Manager to lead the Marketing department of our company in its primary and administrative duties.** · **Marketing Manager Job Duties**: · - Develop promotional materials, · - Plan and control ...

  • Wanfeng

    Marketing Manager

    2 days ago

    Wanfeng Toronto, Canada

    **About us** · **Wanfeng is a multi-national enterprise with global business centering on advanced manufacturing in automotive and aviation industries, with production bases and global R&D centers in more than 12 countries including Canada, US, Mexico, India, Czech and China. To ...

  • Element Fleet Management

    Marketing Manager

    2 days ago

    Element Fleet Management Toronto, Canada

    Get started on an exciting career at Element_ · Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business - delivering on our promise of a superior client experience. This takes hard wo ...

  • Nueva Media

    Marketing Manager

    2 days ago

    Nueva Media Toronto, Canada

    Hiring Marketing Manager · We are growing rapidly and we're looking for someone who shares our vision and wants to grow with us Nueva Media is a Social Media Marketing Agency focused on short-form video marketing, SEO and paid advertising. This includes TikTok, Instagram/Facebook ...

  • PAVE by Discovery Loft Inc.

    Marketing Manager

    2 days ago

    PAVE by Discovery Loft Inc. Toronto, Canada

    **_This position is remote/work from home. We are welcoming applicants from Ontario, Canada and Georgia, USA._** · **Who are we and what do we do?** · Headquartered in Toronto, Canada and Ho Chi Minh City, Vietnam, PAVE is an automotive technology company that has transformed the ...

  • Humber River Health

    Manager, Marketing

    2 days ago

    Humber River Health Toronto, Canada

    Position Profile: · **Position Overview**: · **Organization**:Humber River Health Foundation** · **Title**: Manager, Marketing & Communications · **Contract Position**: Maternity Leave Coverage May August 2025 · **Location**:Hybrid work model, currently minimum 3 days in office. ...

  • Transitional Forms

    Marketing Manager

    2 days ago

    Transitional Forms Toronto, Canada

    **Job Title: Marketing Manager for Innovative AI-Driven Entertainment Project** · **Location: Remote (must be legally authorized to work in Canada)** · **Term: 6 month contract at 40 hours/week, with the potential to turn into a full-time role** · **Compensation: CAD $4000 - $600 ...

  • Brookfield Properties

    Marketing Manager

    1 day ago

    Brookfield Properties Toronto, Canada

    Location · Toronto Steeles Avenue East, Suite 100 · Business · As part of Brookfield Asset Management — one of the largest alternative asset managers in the world — we harness our resources to bring a fresh approach, unparalleled creativity, relentless innovation, and sound ESG p ...

  • Grand Touring Automobiles Group

    Marketing Manager

    2 days ago

    Grand Touring Automobiles Group Toronto, Canada

    Grand Touring Automobiles is the home to the most Luxurious brands in the world We are looking to fill the position of a Marketing Manager to look after our Jaguar Land Rover and Polestar brands. In this dynamic, fast-paced environment, the Marketing Manager is primarily responsi ...

  • Peninsula Canada

    Marketing Manager

    2 days ago

    Peninsula Canada Toronto, Canada

    **Company**:BrightHR Limited · **Job Title**:Marketing Manager · **Location**:ON-SITE. **Toronto, ON. · **Salary**: $70,000 to $80,000 DOE plus bonus · **Working Days**:Monday to Friday · **Type of Employment**:Full Time · **About Us** · With over 4 years of success in Canada, Br ...

  • Marriott International

    Marketing Manager

    1 day ago

    Marriott International Toronto, Canada

    **Job Number** · **Job Category** Sales & Marketing · **Location** Marriott Downtown at CF Toronto Eaton Centre, 525 Bay Street, Toronto, ONT, Canada VIEW ON MAP · **Schedule** Full-Time · **Located Remotely?** N · **Relocation?** N · **Position Type** Management · **JOB SUMMARY ...

  • Priceline

    Market Manager

    1 day ago

    Priceline Toronto, Canada

    **Job Description**: · - Market Manager- This role is eligible for our hybrid work model: Two days in-office.- Whether it's hotels, rental cars, flights, cruises or packages, our Lines of Business develop the relationships we need to generate great deals and then get them to Pric ...

  • Coca-Cola Canada Bottling Limited

    Manager, Marketing

    1 day ago

    Coca-Cola Canada Bottling Limited Toronto, Canada

    Facility Location · - Toronto - King St. · Work Location · - Hybrid · - Dependent on business needs · **About This Opportunity**: · The Marketing Manager will manage, customize, and execute growth strategies as well as beverages solutions in partnership with a retail portfolio of ...

  • TD Bank

    Marketing Manager

    2 days ago

    TD Bank Toronto, Canada

    404934BR · Marketing · Toronto, ON · April 11, 2023 · Company Overview · Department Overview · The Integrated Marketing Planning team partners with our business units, channels and marketing specialists to design world class marketing strategies and campaigns that drive sharehold ...

  • Gallagher

    Marketing Manager

    1 day ago

    Gallagher Toronto, Canada

    About Us: · Gallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper.We live a culture defined by · _The Gallagher Way_, our set of shared values and guiding tenets. A culture driven by our ...

  • TD Bank

    Marketing Manager

    2 days ago

    TD Bank Toronto, Canada

    **TD Description** · Stay current and competitive. Carve out a career for yourself. Grow with us. · **Department Overview** · The Integrated Marketing Planning team partners with our business units, channels and marketing specialists to design world class marketing strategies and ...

  • BMO Financial Group

    Manager, Marketing

    2 days ago

    BMO Financial Group Toronto, Canada

    100 King Street West Toronto Ontario,M5X 1A1 · Provides advice and supports the marketing objectives of a business/group. Maintains an understanding of the business/group to produce effective and integrated marketing solutions. Creates, develops and executes marketing plans/strat ...

  • Analyticsmart

    Marketing Manager

    1 day ago

    Analyticsmart Toronto, Canada

    **About ANALYTICSMART** · Analyticsmart is a boutique analytics firms in the Consumer Package Goods Industry in Canada and the United States. Our mission is to translate data into meaningful, measurable, and actionable insights that drive growth and increase profitability for bus ...