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    Senior Web Marketing Manager H/F - Toronto, ON, Canada - Dental Corp

    Dental Corp
    Dental Corp Toronto, ON, Canada

    1 week ago

    Default job background
    Description
    Senior Manager, Marketing & Web Analytics page is loaded Senior Manager, Marketing & Web Analytics
    Apply locations Toronto, Ontario time type Full time posted on Posted 7 Days Ago job requisition id JR11822 Who you are

    You are a driven and intellectually curious marketing and web analytics leader, with a strong desire to learn and drive growth by empowering our business with data and insights.

    You are not afraid to get hands on and div e into the weeds, but can also leverag e a solid understanding of business objectives to distill actionable insights.

    As an individual who demonstrates initiative, autonomy, and resiliency, you are eager to contribute to the success of one of the largest and fastest-growing businesses in the consumer health space that is also recognized as one of Canada's Best Managed Companies.

    The Senior Manager, Marketing and Web Analytics will play a critical role in impacting our business by fueling data-driven insights that will empower our team to make informed decisions and strategies for the digital presence and ad buying strategies of our 500+ businesses .

    This is a hybrid role located at dentalcorp's Toronto Support Centre and reporting to the Senior Director of Strategy & Analytics .

    Y ou will manage the analytics planning and reporting for new and existing sites and campaigns to drive the Marketing Team's agenda of patient and revenue growth.

    This role will own the onboarding, tagging , and performance tracking of our vast portfolio of digital assets and campaigns , and will work closely with key stakeholders from other areas of the Marketing Team , Operations, HR, and Business Development.

    The ideal candidate will have the interest , initiative, and ability to take on advanced measurement implementations and analytics responsibilities across a large portfolio of web properties and platforms to ensure data is accurately captured and analytics are disseminated across critical reports and dashboards.

    Lead the e stablish ment and implement ation of marketing analytics standards and measurement systems across all digital properties to ensure Marketing functions are enabled with timely , accurate data and insights
    Identify and implement tagging requirements across web properties , and manage data connections in partnership with IT to maintain our marketing data warehouse
    Design, build, maintain and validate digital analytics dashboards using data visualization tools to analyze site performance , consumer trends , and optimization opportunities
    Provide technical expertise to team members and our partners surrounding analytics tagging, data validation and data integration to measure performance of campaigns, projects, and partnerships
    Support the experimentation and insights gather of AB tests on digital assets
    Support the digital onboarding of newly acquired / newly established dental practices to our network, in partnership with Operations and Business Development
    Develop actionable insights and recommendations backed by data and analytics that influence our digital marketing strategy
    6 + years of digital analytics implementation or relevant experience
    Degree in Marketing , Economics, Statistics, Computer Science , Software Engineering or similar

    Extensive knowledge and experience working with digital tagging and auditing, tracking, and collection tools such as Google Ads, Google Tag Manager, Google Analytics, etc.

    Experience with website AB testing and AB testing tools (e.g., Experience implementing and maintaining web analytics systems and data
    Tableau ) – ability to create interactive, user-friendly and compelling dashboards and report s
    Experience in data querying languages (e.g., SQL)
    Expert knowledge of Excel, including tables, charts, and advanced formulas for data manipulation
    Basic understanding of HTML/CSS and JavaScript
    Knowledge of emerging digital marketing trends and relevant implications (e.g., Experience working with complex databases and datasets
    Experience translating data and insights into executive presentations and reports

    dentalcorp is Canada's largest and fastest growing network of dental practices, committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences.

    dentalcorp acquires leading dental practices, uniting its network in a common goal:
    to be Canada's most trusted healthcare network. At dentalcorp, we recognize that inclusivity and diversity strengthen our culture and make us better.

    We are committed to ensuring that the talent we hire is reflective of the diverse communities and patients we serve.

    Our purpose is to provide the best care for our patients.
    We empower our people and our practices with resources and technology to deliver exceptional care and patient outcomes.

    We are the future of dentistry:
    a network-driven, entrepreneurial approach with the knowledge, scale and cutting-edge technology to transform healthcare in Canada.
    #
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