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    Data Management - Régina, SK, Canada - Recruitment Partners

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    Director of CRM


    One of our clients in the Heavy Equipment industry is looking to hire a Director of CRM in their Regina.

    This position will report to the Vice President of Customer Experience and oversee all CRM functions, including building the business's overall customer relationship management capability, including capturing customer data across all key touchpoints of the business, to support our teams' requirement for high-level service and excellent consumer experience.

    The Director of CRM is a key pillar in the client's customer experience strategy.

    This role requires a variety of skills, from a high degree of business acumen to strong and wide-reaching technical competence, with good organizational skills, and outstanding interpersonal skills.

    Develop and lead a team of specialists focused on the primary functions of a successful CRM platform

    Own the design, implementation, and maintenance of the company's CRM systems with a focus on scalable integration and workflows to support the growing needs of the business.

    Build and manage the day-to-day operations of a CRM team, including coaching, performance management and mentorship.

    Provide leadership and oversight of cost and resource scoping during initial CRM project development as well as during normal CRM operations for the business.

    Identify data metrics and analysis across our CRM systems and processes to strengthen value creation with customers.

    Provide insight and influence on the design and implementation of CRM technology to maintain a design that aligns with common processes across the organization that minimize tailoring unique solutions for each group in the business.

    Work closely with marketing and technology teams to champion the evolution of CRM technology to support smart, automated, omni-channel sales conversion.

    Proven experience leading a team, demonstrating exceptional leadership and management skills.

    Analytical skills - Keen interest and ability in conducting analyses of data and deriving insight from those data analyses.

    Possess a post-secondary diploma or degree in a relevant field.
    At least 7 years of experience in CRM, preferably as a Senior CRM Manager, or related role.
    Experience with Customer Data Platforms (CDP), Microsoft Dynamics Sales, Marketing, Service platforms, Salesforce.

    Demonstrable experience in developing and delivering CRM strategies for a business, resulting in an increase in consumer value and revenue.

    Knowledge of CRM systems and data in e-commerce, offline channels, inclusive of call centers and direct retail.
    Experience in the establishment of procedures for monitoring progress against the business plans.
    Experience in creating high-quality reports and documentation for both internal and external audiences.
    We are dedicated to building long-term relationships while securing top talent for Alberta's best employers.

    We are proud of our team of consultants, who come with practical business experience, and a strong network of professional contacts, and are focused on what is best for both clients and candidates.

    Accounting & Finance - Sales & Operations - Engineering - Supply Chain - Human Resources - Office Support - Technology

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