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    Gestionnaire de planning - Vancouver, BC, Canada - Electronic Arts

    Electronic Arts
    Electronic Arts Vancouver, BC, Canada

    2 weeks ago

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    Description
    Connections Planning Manager, EA SPORTS FC - Vancouver

    The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands.

    We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

    Growth Planning

    Growth Planning delivers an audience-first approach to planning across channels and content to maximize growth and capitalize on data revealed opportunities.

    We have a relentless focus on designing a cohesive ecosystem across audiences, channels, and content to deliver a frictionless fan experience.

    Within Growth Planning, the Connections Planning Manager, FC , crafts a seamless and integrated ecosystem across paid, owned, and earned channels.

    Leveraging a deep understanding of the player journey and today's fragmented media landscape, you will strategically plan how different touchpoints work together to deliver a cohesive brand message to our fans.

    You will play a critical role on the EA SPORTS FC pod reporting into the Senior Manager, Growth Planning, FC.

    Partner with Franchise Marketing and Creative teams to develop a comprehensive connections plan that aligns with the unique needs of our fans and the growth objectives for EA SPORTS FC.

    Utilize data insights to inform personalized messaging needs by audience and region to maximize relevancy and enhance the fan experience.

    Develop and maintain cross channel blueprints detailing the role of each channel and the creative messaging across major beats and markets.

    Provide timely and actionable insights to inform creative and channel best practices.
    Lead innovation in connections planning, staying ahead of industry trends and best practices.

    Multiple years of experience in a connections planning or media strategy role at an advertising agency or within sports, gaming & entertainment industries.

    Expertise in channel and creative best practices needed to drive marketing effectiveness.
    Strong data acumen with experience utilizing consumer insights to inform planning decisions.

    Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

    We also offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees.

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