- Lead a team of digital marketing professionals, support their ongoing growth and development and continuously cultivate a world-class Digital Growth and Marketing team at Axonify
- Own Axonify's entire web and digital growth strategy across web, paid, search engine optimization (SEO), growth, our marketing tech stack and the people, processes and budget to achieve our digital and company ARR and pipeline targets
- Lead our data-first marketing approach by owning Axonify's marketing analytics dashboards and using data and insights to continuously optimize all aspects of marketing and digital campaign success and return on investment (ROI)
- Lead and manage marketing team key performance indicators (KPIs), data and analytics across all functions, arming the team with insights and recommendations to improve performance spanning all marketing touchpoints across the entire customer journey including emails, landing pages, web journeys, call-to-actions (CTAs), forms and more
- Lead, define and execute digital strategies that support the achievement of industry and regional pipe and annual recurring revenue (ARR) targets
- Lead, define and implement segmentation strategies across digital marketing channels, and monitor movement between engagement segments to ensure leads/accounts are continually warming and becoming sales-ready
- Partner closely with Business Operations to develop joint strategies and processes to ensure our sales and marketing tech stack are optimized, customer relationship management (CRM), marketing automation systems (MAS) data and structures are clean and processes for building, launching and tracking campaigns are frictionless and built for scale
- Lead the strategy, execution and ongoing performance improvement of Axonify search engine marketing (SEM) and search engine optimization (SEO) including keyword targeting, content optimization and more
- Develop and execute comprehensive digital marketing strategies to drive traffic growth, engagement, and conversions across web and digital channels
- Lead the planning, development, and optimization of our website and digital properties to enhance user experience and drive business objectives
- Manage digital advertising campaigns across various platforms, including Google Ads, social media, display advertising, and retargeting
- Lead the implementation of A/B testing and optimization strategies to improve website conversion rates and user experience
- Monitor industry trends, competitive landscape, and emerging technologies to stay ahead of digital marketing best practices and innovations
- Own and support the quarterly and annual planning process for the digital and growth function including target setting, budgeting and forecasting
- Provide regular reporting and analysis of digital marketing performance metrics, including website traffic, engagement, conversion rates, and return on investment (ROI)
- Provide reporting and insights to be used for board and executive audiences
- 10+ years of experience in digital marketing within a B2B SaaS environment, with a focus on web analytics, conversion rate optimization, and digital growth strategies
- Strong understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics) and proficiency in data analysis to inform decision-making
- Experience with website optimization techniques, including A/B testing, user testing, and personalization
- Expertise in search engine marketing (SEM), search engine optimization (SEO), and content marketing strategies, with a deep understanding of search engine algorithms and best practices
- Excellent communication skills, with the ability to collaborate effectively with cross-functional teams and communicate complex ideas clearly and concisely
- Strong analytical and problem-solving abilities, with a data-driven mindset and a focus on continuous improvement
- Strong project management discipline leveraging workflow optimization tools
- Proven track record of driving measurable results in web and digital marketing, including increasing website traffic, engagement, and conversion rates
- Hands-on experience managing advertising campaigns across various platforms, including Google Ads, social media, and display advertising
-
digital marketing specialist
6 days ago
Glassroom inc. Toronto, CanadaEducation: · Expérience: · Education · Bachelor's degree · Experience · 3 years to less than 5 years · Workplace information · Remote work available · Durée de l'emploi: Permanent · Langue de travail: Anglais · Heures de travail: 40 hours per week · ...
-
Director, digital marketing modernization
1 week ago
Société Financière Manuvie Toronto, ON, CanadaNous sommes un fournisseur de services financiers qui s'emploie à faciliter les décisions de nos clients et de nos collègues partout dans le monde et à les aider à vivre mieux. De nos initiatives environnementales à nos investissements dans la collectivité, nous montrons la voie ...
-
Digital Marketing
7 hours ago
Baycrest Toronto, CanadaThe Centre for Aging and Brain Health Innovation (CABHI) has an opportunity for a · **DIGITAL MARKETING & CONTENT SPECIALIST** · FULL-TIME · 70 Hours Bi-Weekly| Non Union | Day Shifts · CABHI is at the forefront of the agetech revolution having funded and accelerated more than 35 ...
-
Digital Marketer
2 days ago
Blue & Green Inc Toronto, Canada'''Duties''' · - Develop and implement digital marketing strategies to drive online traffic to the company website · - Manage and optimize digital advertising campaigns across various platforms · - Conduct market research and competitor analysis to identify trends and opportuniti ...
-
Digital Marketer
3 days ago
Hannam Fertility Centre Toronto, CanadaAs a key member of the Hannam Fertility Team, and its first-ever full-time digital marketing specialist, this role is to design, create, and deliver marketing programs to support the company. This role requires proficiency in graphics, web advertising, social media, and web devel ...
-
Digital Marketing
1 week ago
WELL Health Technologies Corp Toronto, Canada**Position: Digital Marketing & Content Manager** · **Type: Full-Time Permanent** · **Location: Toronto, ON (Remote)** · **Company Overview**: · WELL (TSX:WELL) is a publicly traded omnichannel digital health company whose overarching objective is to empower doctors and healthcar ...
-
Digital Marketing
4 days ago
Mercer Toronto, CanadaAt Mercer, we're creating a culture where you can bring your authentic self to work. When you join us, you bring your inclusive energy and enthusiasm to a team that values you personally and professionally - regardless of who you are, what you look like, where you were raised or ...
-
Digital Marketing
1 week ago
Agency 5s Toronto, CanadaAgency 5S is growing and we are looking for a talented and organized **Digital Marketing Specialist** to join the team. · You are someone with a strong grasp of current and trending marketing tools and strategies, able to lead integrated digital campaigns from concept to executio ...
-
Digital Marketer
6 days ago
InventCan Corp. Toronto, CanadaAs a Digital Marketer, you will help our audience understand the products we are marketing and also be involved in social media-related tasks. You will also be responsible for tracking marketing campaigns and helping us to refine our techniques. This is a great opportunity for an ...
-
Digital Marketer
3 days ago
NANAK REALTY SERVICES INC. Toronto, Canada**About us** · NANAK REALTY SERVICES INC. is a small business in Toronto, ON M9W 5X1. We are professional, agile, and professional. · Our work environment includes: · - Modern office setting · - Food provided · - Modern office setting · - Work-from-home days · - Growth opportunit ...
-
Digital Marketing
1 day ago
WELL Health Technologies Corp Toronto, Canada**Position: Digital Marketing & Content Specialist** · **Type: Full-Time Permanent** · **Location: Toronto, ON (Remote)** · **Company Overview**: · WELL's Billing and Back-office Business Unit supports physicians through technology and services aimed at improving practice perform ...
-
Digital Marketer
2 days ago
NANAK REALTY Toronto, Canada**About us** · NANAK REALTY Brokerage is a Full service Real Estate Licenced Brokerage in Toronto, ON M9W 5X1. · Our work environment includes: · - Modern office setting · - Food provided · - Growth opportunities · **Responsibilities**: · - Manage customer/Leads database, send up ...
-
Digital Marketing Lead
1 day ago
Aimsio Toronto, CanadaSince 2013 Aimsio's software has been helping heavy industrial businesses maximize revenue from field operations by improving communication between off-site locations and head offices. We are a B2B SaaS company with roughly 30 employees, about to take the next big step toward dis ...
-
Digital Marketing Executive
4 days ago
RCTeeple Digital Marketing Toronto, CanadaRCTeeple Digital Marketing is seeking a highly skilled and passionate Digital Marketing Executive to join our team. As a leading digital marketing agency, we provide our clients with innovative solutions to help them achieve their business goals and stay ahead of the competition. ...
-
Digital Marketing Manager
1 day ago
Elite Sports Tours Inc. Toronto, Canada**Elite Sports Tours - Digital Marketing Manager** · Elite Sports Tours is seeking an experienced digital marketer to support our organization's marketing channels. In this role, you will help optimize and innovate in this critical area of our digital marketing portfolio. This is ...
-
Head of Digital Marketing
3 days ago
Peninsula Canada Toronto, Canada**Company**: Peninsula Employment Services Limited · **Department**: Marketing · **Location**: Toronto, ON · **Salary**: $100,000- $120,000 plus Quarterly, target driven bonus · **Type of Employment**: Permanent · **Full/Part-Time**: Full-Time · **Hours of Work**: 37.5 · **Workin ...
-
Manager, Digital Marketing
1 day ago
Royal Bank of Canada Toronto, Canada**Come Work with Us** · At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose. · Whether you're helping clients find new opportunities, developing new tech ...
-
Digital Marketing Specialist
3 days ago
Napkin Marketing Inc. Toronto, CanadaABOUT US · napkin marketing is a boutique digital marketing and web design agency that believes in thinking big, working hard and having fun while creating dynamic solutions for our clients. · We are currently looking for a vibrant, detail oriented and creative Marketing Speciali ...
-
Digital Marketing Manager
1 week ago
Orium Toronto, Canada**Location**: Canada (Remote) · **Description** · Orium is looking for an experienced B2B Digital Marketing Manager to maintain two distinct organizational brands and drive traffic/engagement across digital and social properties for a B2B professional services firm. The Digital M ...
-
Digital Marketing Manager
1 day ago
Canadian Orthodontic Partners Toronto, CanadaDigital Marketing Manager, Canadian Orthodontic Partners · Canadian Orthodontic Partners is dedicated to creating beautiful smiles for confident brighter futures. Our marketing team is growing and we are looking for a Digital Marketing Manager to develop our digital growth and le ...
Senior Manager, Growth and Digital Marketing - Toronto, ON, Canada - Axonify
Description
Axonify is the frontline enablement solution that's science-backed and proven to maximize the potential of workforces. Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done.
Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate. If you're looking for a meaningful product and a great company culture, let's talk We are seeking a strategic and results-oriented Senior Manager, Web and Digital Growth to lead Axonify's digital marketing strategy across our web properties and digital channels to drive revenue growth and new customer acquisition. With a proven track record managing customer relationship management (CRM), marketing automation systems (MAS), intent platforms, Google search, social, display and web technologies you know how to translate your strategy into practice to grow Axonify's online presence, increase website traffic, and optimize conversion rates to ultimately drive new customer and revenue acquisition. This leadership role will own and monitor, manage and report on digital ROI and performance across all digital channels and provide insight to all marketing teams enabling optimization of content and programs for impact. Leading a team of digital and web professionals and supporting their continuous growth, your team alongside business operations, the tools, lead/workflows and campaigns being run across marketing are optimized for scale, agility and growth. The impact you'll have: