Global Digital Marketing Lead - Toronto, Canada - Ignition

Description

Ignition is seeking an experienced, creative and results-oriented B2B Global Digital Marketing Lead, to accelerate our digital marketing efforts as part of the Global Marketing team. This pivotal role involves overseeing and executing on digital strategies across our core markets, including the United States, Australia, United Kingdom, Canada, and New Zealand, with a particular focus on Ignition's expansion into America.

The ideal candidate is a hands-on leader who thrives in a fast-paced environment, is deeply data-driven, and has proven experience in accelerating growth across digital channels and working within cohesive marketing and sales functions with a holistic view of the sales funnel.

Ignition is looking for someone who enjoys a dynamic team atmosphere that is open and agile, and who is committed to living by our core values. The Global Digital Marketing Lead will drive Ignition's rapid global growth by driving Ignition's digital presence across all channels and ensuring alignment with our global marketing strategies.

A strong understanding of basic coding (such as HTML, CSS, JavaScript) and proficiency in managing CMS systems such as Craft CMS is highly desirable but not a requirement.

Responsibilities:

• Lead and drive Ignition's overall digital marketing strategy, owning all aspects of paid search, paid social media, organic search, and web development initiatives.
• Develop and execute robust digital marketing strategies across platforms such as Google Ads, Meta Ads, review sites and LinkedIn to fuel top-of-funnel growth and overall digital presence.
• Manage and lead a team of freelancers and an inhouse developer to effectively implement digital strategies, ensuring seamless operation and superior performance across both paid and organic channels.
• Direct web development projects, enhancing site usability, conversion rates and performance, ensuring the website aligns with overarching digital marketing strategies. Knowledge of basic coding practices (HTML, CSS, JavaScript) is used to communicate effectively with developers and troubleshoot minor issues.
• Optimize the global digital paid budget, making data-driven decisions to enhance conversion rates and manage growth within our customer acquisition cost (CAC) targets.
• Develop a content strategy that supports SEO and organic digital engagement through blogs, whitepapers, case studies, and videos.
• Enhancing strategies to include advanced customer segmentation and personalization tactics to increase the relevancy of campaigns across all digital channels, thus potentially increasing conversion rates.
• Ensuring digital marketing strategies are fully integrated with sales and customer service operations to create a seamless customer journey and enhance lead conversion and customer retention.
• Managing digital marketing efforts in compliance with international data protection and privacy laws, such as GDPR in Europe and CCPA in California, which are critical when operating across different countries.
• Constantly test, analyze, and optimize digital campaigns using A/B testing and other data-driven methods to refine strategies and improve outcomes across all digital channels.
• Report digital campaign performance to internal stakeholders, providing insights and trends that guide strategic decisions and position you as the "voice of digital" within the company.
• Maintain flexible working hours to effectively collaborate with stakeholders across APAC, AMER, and EMEA, focusing on strategic alignment and execution across America and Australia.
• Stay abreast of emerging digital marketing technologies and platforms that could provide a competitive edge, such as AI-driven marketing tools, advanced analytics platforms, and new social media channels.

• Minimum of 5+ years in digital marketing roles, with extensive experience leading comprehensive digital strategies across all channels including paid media, organic search, and web development.
• Bachelor Degree or Diploma in Marketing, Business, or Digital is preferred but not mandatory.
• Proficient in web development management with a solid understanding of basic coding (HTML, CSS, JavaScript); experience managing developers to execute on website projects.
• Expertise in using Hubspot and managing CMS systems, with Craft CMS experience being a significant plus.
• Exceptional communication and time management skills, capable of managing multiple projects and regions simultaneously.
• Strong background in digital B2B marketing, ideally in the SaaS, Accounting, or broader Financial Services sector.
• Proven track record as a strategic thinker with a results-oriented mindset, and a strong focus on SEO and organic growth.

Why join us:

• Founder led, global SaaS organization
• We work without ego in a collaborative, open and transparent work culture
• Competitive salary and employee stock options from day 1
• 20 days accrued annual leave/vacation, along with 10 days of wellbeing days to take care of yourself and/or loved ones
• Health/Dental/Vision benefits from day 1
• Annual education allowance to support your professional growth
• Employee recognition program
• Quarterly wellness allowance to spend on your wellness and what this means to you
• Paid subscription to Headspace & LifeWorks EAP & Wellbeing Platform
• Flexible working supported by work from home reimbursement and mobile allowance to allow you to set yourself up safely to work from home
• Personal tax return assistance - after all, we are in the accounting business
• Paid parental leave
• An extra paid day off to celebrate your birthday, alongside volunteering leave

As we work towards pay transparency, your recruiter will share more about the specific salary range for your preferred location during the hiring process.

Please consider applying, even if you don't tick all the boxes. Experience comes in many forms, and skills are transferable. We are committed to adding diverse perspectives to our teams and encourage everyone to apply if interested.

Ignition is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Ignition is proud to provide employment and recruitment accommodations during the recruitment process. Once our team reviews your resume and contacts you if there is a fit, we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact