Senior Performance Marketing Manager - Toronto, Canada - Canadian Blood Services

Description

Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.
#LI-HYBRID
#LI-SW1

#LI-Toronto

​Job category: Communications, marketing and public affairs
Job posting ID: 5917

​Employment status: Regular full-time
Position's anticipated start date:

Classification: PTS/MGT/IT B
Salary/Rate of pay: $106,890 to $123,178

Application deadline:
Application requirements:

• Your up-to-date resume.
• Job specific cover letter.
• We recommend you save a copy of the job posting for reference throughout the recruitment process.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

Together, we can make all the difference in the lives of others.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

If you are looking for a rewarding experience with a values and mission-driven team, join Canada's Lifeline and make a meaningful difference.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

About the role
Canadian Blood Services is looking for a Regular Full-timeSenior Performance Marketing Manager to join our dynamic Marketing & Partnership Development team.

The Marketing & Partnership Development team is responsible for supporting the marketing requirements and for executing corporate strategy. In this role, you will be responsible for developing creative programs, plans, content and services that supports the execution of Canadian Blood Services' business goals as well as becoming a brand ambassador for the organization. You will provide strategic advice on the development of approaches and tactical plans to deliver on marketing objectives, incorporating various platforms/channels, advises leadership on marketing issues and leads the development of the marketing strategy, while ensuring accuracy and consistency of messages across the organization.

As the Senior Performance Marketing Manager, you will be responsible for driving development and execution of growth strategies for all product lines/brand across all marketing channels. You will report directly to the Associate Director, Marketing Strategy and Activation. This position is best suited for an individual who has worked in both offline and online marketing acquisition and growth positions and who has a strong passion for taking on the challenge of combining channel performance data, behavioral insights, and media innovation into winning campaigns.

Formula for success

• Utilizing your skills in campaign development, you will lead the creation of paid campaign strategies aligning with the business's overarching goals and objectives.
• Applying your expertise in analysis, you will play a pivotal role in measuring and visualizing marketing results, optimizing campaigns to convert leads, and maximizing spending efficiency.
• Drawing on your ability to identify opportunities, you will spearhead the discovery of avenues for growth and the enhancement of marketing initiatives across offline and online channels.
• Employing your proficiency in data analysis, you will derive optimization plans by thoroughly analyzing extensive datasets and information.
• Harnessing your collaborative prowess, you will work with integrated department teams to develop and execute campaign and program budgets, aiming for an expected ROI while exceeding program objectives.
• Leveraging your leadership skills, you will collaborate with cross-functional teams and oversee a small group of direct reports, guiding them towards achieving growth and success by setting individual goals, providing clear direction, and offering regular feedback to support their skill development.

Desired education and skills

• Post secondary education in a relevant discipline from a recognized institution is required, preferably in a business-related discipline, for example, Marketing, Information Technology, Business Administration, Computer Science, or any other related field.
• Minimum 7-10 years of experience in marketing or sales, preferably working as a Performance Marketing Manager in a fast-paced and dynamic environment.
• Experience with lead nurturing, email marketing, web analytics, and marketing automation.
• Experience in Display, Paid Social, Paid Search, and programmatic is strongly preferred. As well as experience conducting data-driven tracking for campaign performance and providing insight to stakeholders.
• Proficient working with Google Analytics, Adwords tools and social media advertising platforms, for example, TikTok Facebook, and Instagram.
• Proficient in Ms Excel, Ms Word, and PowerPoint and other online marketing channels and interactions such as CRM, SEO, and SEM.
• Ability to prioritize and meet deadlines when working on multiple projects and stay composed in stressful or uncertain situations.

What we offer you

• 4 weeks' vacation.
• Annual performance award up to 10%.
• Comprehensive group health, dental and vision benefits for you and your family.
• Defined benefit pension plan.
• Employee discounts, wellness program, professional resources.

What you can expect

• This role will work in a hybrid environment with requirements to be onsite at a Canadian Blood Services location 40% of the time/2 days of the week.
• You will work Monday to Friday, 37.5 hours per week, 7.5 hours per day.
• If you are located outside of Ottawa, you may be expected to travel to our head office location in Ottawa – 1800 Alta Vista Dr, quarterly for in-person team meetings when required.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada's population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.

Canadian Blood Services requires that all employees be fully vaccinated (COVID 19 vaccine doses as approved by Health Canada), subject to any medical or other human rights considerations. Persons who have been vaccinated outside of Canada must contact their local Public Health Unit in order to obtain a vaccine equivalency certificate.

If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Applicants who require accommodation should discuss their needs with us.