Jim Murray

1 year ago ·

Post by Jim
>
Brand New Day

Brand New Day

NEOM: A New City Built On
The Idea of Sustainability.

-

The Kingdom of Saudi Arabia does not have the most
sterling reputation for being either innovative or pro-
gressive. This is mainly because they are basically a
fundamentalist Islamic state, and that religion and the
autocratic monarchy rules the country.

But, | have just come across something that, while it
may not change your mind about the Saudis, it will
certainly tweak your imagination and excite your busi-
ness brain. especially if your business brain is geared
towards renewable technologies and urban planning.

The project is called NEOM. And it is the brainchild of
Mohammad bin Salman. And on its surface, it really
does look like a sustainable and future-oriented way to
spend a portion of that oil money...

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Ideas, Products & Services That Make Our World A Greener Place To Live
Science and Technology
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