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10 months ago

Marketing & Communication For Small Business Part 12: How To Succeed In Business By Being Really Smart

Jim Murray · When you are starting your own business, or even rebranding an existing one, there are a number of things you need to do. And these break into two distinct areas. · 1. Things that you can do yourself, and · 2. Things that you might need help with · So your very first order o ...

10 months ago

Marketing & Communication For Small Business Article Index

Jim Murray · Over the past year or so, I have been creating and posting a series of articles on marketing & communication for small business. · This was a synthesis of a lot of the stuff I learned from 20 years in the ad agency business and another 25 on my own, working with new and developin ...

10 months ago

Marketing & Communication For Small Business Part 11: The 10 Commandments of Communication We Should Always Try To Follow

Jim Murray · One of the key things I have learned from talking to both clients and people in the communications business over the years is that they believed that hardest thing to do is develop a methodology or personal business philosophy to help guide them on the long and winding road. · A ...

11 months ago

Marketing & Communication For Small Business Part 9: Communication Essentials

Jim Murray · There are a lot of things to deal with when you start a business. How much you have to deal with obviously depends on the kind of business you are in. · But basically it boils down to the fact that you are either making things to sell or you are providing a service. · The main di ...

1 year ago

Marketing & Communication For Small Business Part 8: Developing Synergy

Jim Murray · Synergy…The Key To Looking & Communicating Like A Professional Business · In the world of communications, there are two prime determining factors in the ultimate success your company will have. These elements are called 'reach' and 'frequency'. · Reach is a strategic term that m ...

1 year ago

Marketing & Communication For Small Business Part 7: Creativity vs Conversation

Jim Murray · Big Ideas in Advertising…Extinct or Merely Hibernating? · I got my start in advertising a long time ago. Long before the Internet and social media and The Big Conversation that everybody wants you to join in on. Back then we had a different view of the world, because the world wa ...

1 year ago

Marketing & Communication for Small Business; Part 4: Consistent Voice

Jim Murray · A Consistent Voice Is Essential To Building & Maintaining A Consistent Brand One of the most effective ways to be sure your company’s message is getting through is being able to speak to your prospects in a consistent voice. · From the content on your web site and blogs to the ...

1 year ago

Marketing & Communication for Small Business Part 3: Branding Synergy

Jim Murray · This is the third in a series I have developed on small business, sales, marketing and communication. My plan is to post one a week until I have transposed most of the insight from my 40 odd years in marketing and communications from my head to yours. LOL. · ********************* ...

1 year ago

Marketing & Communication For Small Business: Part 2 - Branding

Jim Murray · This is the second in a series I have developed on small business, sales, marketing and communication. My plan is to post one a week until I have transposed most of the insight from my 40 odd years in marketing and communications from my head to yours. LOL. · ***************** ...

1 year ago

An Auspicious Time to Start an eCommerce Business

Justin Shimoon · As the world economy gets worse, the eCommerce business sector has not only continued to exist, it has thrived. Even those with very little money are likely to buy food, clothing and other necessities online, and much more than ever in history. This fact almost guarantees that th ...

2 years ago

Social Media Marketing and Business Strategies

Justin Shimoon · Success on social media begins with strategy. Social media marketing has changed the way brands do business, so it’s important to understand how to reach the right people at the right time. Whether someone is trying to build their brand from the ground up or trying to breathe new ...

2 years ago

The Communications Nuts & Bolts Of Building A Successful Business: 3: Marketing Tools

Jim Murray · The future of life here in Canada is going to depend on a lot of things. But outside of solving the bigger issues of energy and climate, it’s going to depend on the success of small businesses. · Where I live in Ontario, small businesses are about 60% of all businesses, so their ...

2 years ago

The Power Of The Mouth

Jim Murray · This is the second post in my renewed focus on communications series. I have just finished a period of writing almost exclusively about politics, but the sheer insanity of having to think about what's going on politically in the world can, as many of you know, has become quite a ...

2 years ago

Traditional vs Digital Marketing

Justin Shimoon · Anyone within the marketing world understands there is a substantial difference between traditional marketing and digital marketing. Studies have shown that most consumers will use their digital devices to research and look at reviews before purchasing a product online. Most ever ...

2 years ago

Ask Your Friends This Question!

Renée 🐝 Cormier · I’ve been reading a book called 80/20 Sales and Marketing by Perry Marshall. I like reading business books and believe that anyone in business needs to make a point of learning everything they can about sales and marketing. I can honestly say that this book does have some value i ...

3 years ago

The "LinkedIn Codes" revealed by the top linkedin experts in

stephan metral 🐝 Innovative Brand Ambassador · #MybeBeeTV | sign up today for the March 30th webinar · JSU Live Show | The LinkedIn Codes - How to make the Most of it. · The great thing with · Affinity networks is that you can learn fast and secure the essential by attending free webinars that will save you time & money from ...

3 years ago

#MybeBeeTV Broadcasts: Future Now - What's On Important things to do today?

stephan metral 🐝 Innovative Brand Ambassador · The #FutureNow "What's On" Show is a series of free, live #webinars that cover #Marketing, #Strategy, #SocialMedia, #MarTech, #ABM, etc. · The episodes feature expert marketing veteran, Stephen Monaco and are hosted by Jason Kanigan and Stephane Metral. · Join us as we discuss th ...

3 years ago

#MybeBeeTV's broadcasts: Future Now - Free, Live Webinar Series - Episode 2

stephan metral 🐝 Innovative Brand Ambassador · The #FutureNow "What's On" Show is a series of free, live #webinars that cover #Marketing, #Strategy, #SocialMedia, #MarTech, #ABM, etc. · The episodes feature expert marketing veteran, Stephen Monaco and are hosted by Jason Kanigan and Stephane Metral. · Join us as we discuss th ...

4 years ago

One of the coolest things I have ever seen...

Graham🐝 Edwards · When reflecting on our careers (and the hundreds to thousands of situations we have found ourselves involved in) there are always one or two that stand out. Why they stand out will be as unique as our individuality  — this is one of mine. As you can appreciate I have changed all ...

4 years ago

Behind the curtain of an opportunity...

Graham🐝 Edwards · Recently I've found myself involved in a number of conversations regarding opportunities and opportunity management — What they are, how to find them, and how do you manage opportunities to reality. If you are in Sales and Marketing you're most likely aware of the real science be ...

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