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    Principal, Digital Strategy - Toronto, Canada - Earnscliffe Strategies

    Earnscliffe Strategies
    Earnscliffe Strategies Toronto, Canada

    1 week ago

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    Description

    Our Principals play a vital role in leading our client teams and ensuring high-value, excellent client service. This position focuses primarily on business development and the management of our Digital Strategy & Creative Services team. This position will report directly to the Digital Lead with responsibilities including but not exclusive to the following:

    Business Development

    · Responsible for developing and executing a business development strategy to raise Earnscliffe's digital service profile publicly, aligned with respective service offering and expertise.

    · Determine market opportunities and develop strategies in support of digital and creative service sales.

    · Coordinate and develop pitch materials and proposals in support of digital services and creative design sales opportunities.

    · Identify and pursue opportunities to expand the scope of service offerings within existing client accounts.

    · Meet annual business development and sales targets.

    Client Service and Team Management

    · Responsible for the strategy, oversight, and execution of multi-channel paid digital campaign, content planning and digital auditing services for an array of clients in the public, private and not-for-profit space.

    · Experience developing digital strategy, channel plans and audience targeting strategies across paid and owned channels to support and make appropriate recommendations for client campaigns.

    · Understanding of paid advertising tools within Facebook/Instagram, LinkedIn, YouTube/Google, Twitter and other social media channels, programmatic digital advertising, traditional ad buying and analytics tools.

    · Management of the digital strategy team including mentorship, ensuring roles and responsibilities are fulfilled, a high level of client servicing is provided, as well as an efficient use of project time and scope according to budget.

    · Responsible for developing creative strategy, reviewing and providing input into advertising content and overarching direction in connection to digital placements.

    · Demonstrate a commitment to continued learning and upskilling on digital marketing trends, best practices, and platforms.

    · Contribute an informed perspective within the client team and to the client, as needed.

    · Accountable for the oversight of the client accounts, including invoicing, managed revenue splits, sales credits, etc.

    Earnscliffe Values and Expectations

    · Uphold the vision and values of the organization of Excellence, Integrity, Trust, Team, and Inclusion, along with justice, equity, diversity and inclusion principles.

    · Maintain professional level consultation with all levels of team members and external clients and third-party vendors.

    · Review all materials to ensure accuracy and quality prior to distribution.

    · Undertake responsibilities and assignments in a timely manner.

    · Ensure timely responses to team member and client requests.

    · Manage expectations within your client team and proactively communicate deviations from commitments.

    · Contribute to internal initiatives in support of the management of the business and team process development.

    · Meet performance standards as defined by the performance management program, ensuring consistently meeting or exceeding targets established.

    Qualifications

    · Minimum post-secondary degree/ diploma preferred

    · Minimum 8 years experience working in a similar role or within a professional services consulting firm preferable within digital communications, marketing, and creative strategy.

    · Demonstrated experience effectively leading multiple projects/files, including the ability to prioritize and negotiate when presented with conflicting demands.

    · Experienced at building and fostering high-performance teams.

    · Demonstrated ability to successfully undertake business development activities in pursuit of developing a book of business.

    · Exceptional verbal and written communication, comfortable with presenting concepts to a diverse audience across the organization.

    · Ability to identify and respond appropriately understanding various parties and stakeholders involved in decision-making processes with the ability to anticipate reactions and recommend solutions.

    · Demonstrated ability to build strong relationships with peers, direct reports, internal and external stakeholders, including media vendors

    · Proficiency with CRM systems or Salesforce and Microsoft Office including Word, Excel, Outlook, Teams, PowerPoint, etc.

    · Excellent problem-solving and decision-making abilities to make sound recommendations based on research, analytics and translating data into tangible outcomes and actions.

    · Effective time management skills to manage timelines while working under pressure.

    · Excellent public speaking, facilitation and/or presentation skills.

    · Self-motivated with a high level of initiative and exceptional organizational skills.

    Work Location: Toronto, Ottawa or Vancouver

    Salary: $120,000 - $150,000

    We believe in equal opportunity in employment practices without discrimination and comply with all laws regarding human rights in the provinces where we operate.

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