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    Senior Partner Marketing Manager - Toronto, ON, Canada - Sage City

    Sage City
    Sage City Toronto, ON, Canada

    5 days ago

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    Description
    Job Title Senior Partner Marketing Manager

    As our Senior Partner Marketing Manager for the Canadian market, your mission is clear: Contribute to the local (or regional) strategy, development, execution, and measurement of marketing campaigns and programs for our Partners in Canada, including crafting targeted strategies, fostering strong partner relationships, and driving alignment with our country success plan and global partner strategy.

    Your efforts will result in marketing initiatives that boost Sage's objectives, particularly in increasing annual recurring revenue (ARR).

    Daily, you'll utilize your deep insights - understanding of the nuances of your local market (Canada) to create, manage, and execute marketing programs, and initiatives to support partner GTM success.

    We're in a great time of expansion in Canada, so as your role becomes even more vital in doubling our targets, you'll have the opportunity to be creative and propose new ideas.


    Location:
    Hybrid – 2 days per week of in-person collaboration from our Toronto, Canada office.

    Look forward to collaborating with Partner Marketers worldwide, building your global network, and learning from skilled colleagues and leaders.

    Join a working environment with values & behaviors you can be proud of (Human, Trust, Bold & Simplify), where work-life balance is supported, and were giving back to our communities via our Sage Foundations is prioritized (5 paid volunteering days per year).

    Your first 30 days will be all about meeting teams, key stakeholders, building relationships and learning. You'll familiarize yourself with all things partner marketing at Sage and deep dive into the country success plans. You'll also have a colleague - an assigned "buddy" to help you navigate, and various resources to tap into. Key Responsibilities Collaborative Marketing & Sales Integration


    • Align and collaborate with Sales, Performance Marketing, and Integrated Campaigns teams to streamline efforts and enable relevant, targeted campaigns.
    Partner Enablement and Performance Enhancement


    • Ensure sufficient content, assets, tools, resources, and marketing best practice/educational content are available to partners to drive improved performance and business growth.
    Platform Advocacy and Brand Champion


    • Promote and utilize Sage Partner platforms for mutual benefit, while also championing our brand through consistent governance and management with partners.
    Performance Analytics and Reporting


    • Measure and analyze the impact of marketing investments, both within the company and to external partners. This includes tracking return on investment, reporting key performance indicators, and conducting data analysis to ensure effective marketing strategies.

    Ensure effective management and optimization of partner marketing budget, aligning with predetermined criteria and MDF Policy for maximum return on investments.

    6+ years of B2B indirect channel/partner marketing experience within the software/tech or financial services industry for resellers partners (e.g., Demand marketing expertise and understanding lead flow when conceiving and executing campaign strategies and tactics.


    • Ability to articulate your thoughts concisely verbally and in writing with hands-on experience creating effective marketing copy and communications.
    • 100% paid premiums for health, dental, and vision coverage.
    • 35 days paid time off (11 national holidays, 16 vacation days, 3 personal days, 5 sick days).
    • 5 days paid yearly to volunteer (through Sage Foundation).
    • $Library of on-demand career development options and ongoing training offerings.
    #Function Performance Marketing
    Office Location
    Office Location Toronto
    Watch a video about our culture: youtube.

    Learn more about DEI at Sage:
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