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    Coordinator, Digital Marketing - Toronto, Canada - RBC - Royal Bank

    RBC - Royal Bank
    RBC - Royal Bank Toronto, Canada

    6 days ago

    RBC - Royal Bank background
    Full time
    Description

    Job Summary

    Job Description

    What is the opportunity?

    The role of the Digital Marketing Coordinator is to assist the Wealth Management Canada (WMC) marketing team with the administrative and operational management of our advisor website platform. This role includes helping Advisors optimize their website presence, by offering scalable solutions that help to build their individual advisor brand and that of RBC Wealth Management, and that align to our tech stack and overall marketing strategies. The ideal candidate will be a proactive, self-motivated individual who is a skilled relationship builder, has a creative and equally analytical marketing mind and a passion for improving client experiences.

    What will you do?

    • As a first point of contact for our field of advisors and branch management, you will work alongside our dedicated in-house creative and development team to facilitate the creation and delivery of advisor websites.
    • Conduct advisor website consultations that enable advisors to self-serve, apply best practices and leverage available technology as it relates to their website.
    • Facilitate website builds for new investment advisors.
    • Collaborate closely with our in-house developers and external vendors to ensure timely updates and fixes of any bug-related issues to the website platform.
    • Assist our content team with effective distribution strategies of our content via advisor websites.
    • Assist with keyword research and analysis as required for ongoing SEO enhancements to advisor websites.
    • Collaborate with our internal analytics teams to develop relevant dashboards, pull reports and educate advisors on website performance
    • Present and educate advisors on the website platform and best practices

    What do you need to succeed?

    Must have

    • You have 3+ years of marketing experience in a consulting role, financial services or similar and a Bachelor's degree in Marketing, Communications, Business, or a related field
    • You have experience applying proven marketing strategies to enhance performance, including SEO, accessibility, and other user experience best practices.
    • You take a client-first, collaborative approach to your tasks, making an effort to build effective relationships.
    • You can independently manage multiple tasks in a fast-paced, deadline-driven environment.
    • You're comfortable speaking in front of a variety of listeners and use your strong verbal and written skills to speak to your audience while being a natural problem solver who can think on your feet.
    • You have a habit of uncovering opportunities and being naturally resourceful and are motivated to get things done.

    Nice to have

    • Broad knowledge of financial markets with some familiarity with wealth management
    • Experience with web development ie. basic knowledge of coding (HTML / CSS)
    • Experience with Google Analytics, Salesforce Marketing Cloud, Adobe Photoshop, Figma
    • Fluent in French (reading, writing, conversation)

    What's in it for you?

    We thrive on the challenge to be our best, be progressive, maintain a growth mindset and work together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

    • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
    • Leaders who support your development through coaching and managing opportunities
    • Ability to make a difference and lasting impact
    • Work in a dynamic, collaborative, progressive, and high-performing team
    • Flexible work/life balance options

    Job Skills

    Adaptability, Canadian Securities, Communication, Creativity, Cross-Channel Marketing, Cross Promotions, Detail-Oriented, Industry Knowledge, International Communication, Listening Effectively, Taking Initiative

    Additional Job Details

    Address:

    RBC CENTRE, 155 WELLINGTON ST W:TORONTO

    City:

    TORONTO

    Country:

    Canada

    Work hours/week:

    37.5

    Employment Type:

    Full time

    Platform:

    HUMAN RESOURCES

    Job Type:

    Regular

    Pay Type:

    Salaried

    Posted Date:

    Application Deadline:

    Inclusion and Equal Opportunity Employment

    At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
    ​​​​​​​
    We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

    Join our Talent Community

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    Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at

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