Manager, Marketing - Toronto, ON, Canada - TOM FORD

TOM FORD Toronto, ON, Canada

1 week ago

Description

The Marketing Manager will:

Manage the Product, Trade and Consumer marketing activities for the brand
Build and maintain close relationships with Canadian and NOAM counterparts and interdepartmental teams to ensure alignment with NOAM strategy and planning
Build and maintain close Retailer relationships and work with the Director of Marketing to create a program cadence for each retail partner, including online
Be an analytical and strategic thinker to balance program planning and execution with post program reporting and analysis

ACCOUNTABILITIES Product Marketing:

Working closely with the Marketing Director and Planning team, develop the forecast for all new initiatives - launch and promotional
Responsible for planning, forecasting, and monthly management of all sample, collateral, and non-saleable promotional forecasts
Liaise with both local and NOAM Planning and Operations teams to ensure consistent follow-up on all projects for on-time shipment of product, collateral, samples, and promotional materials to support marketing programs
Leverage available NPD data to develop and form strategic decisions
Partner with Marketing Director on category reviews for the pertinent segments of business which involves thorough research on Canadian trends, competition, and consumer dynamics. Requires analysis, identification of opportunities and strategic recommendations
Point person for category information: SKU count, pricing, and competitive analysis
Support the Marketing Director in the analysis and execution of annual price increase
Oversee the revision of seasonal order forms
Establish and cultivate relationship with NY cross functional teams to develop Canada specific programs and support materials where required / needed

Trade Marketing:

Primary liaison with NOAM Marketing team to align strategies and leverage programming where appropriate and applicable
Participate in weekly calls with the NOAM Marketing team to ensure a timely flow of information on U.S. strategies and any updates/changes that will affect/impact Canadian planning
Partner with retailers to develop and implement trade marketing programs specific to their environment - requires knowledge of retailer levers, loyalty programs, VIP opportunities, etc
Leverage Retailer CRM data to understand consumer insights and make strategic decisions
Participate in weekly calls with each Retail partner to align and track upcoming event, promo, launch, advertising information and support
Review and approve all Retailer COOP advertising programs in conjunction with Marketing Director
Work with NOAM counterparts to plan, produce and deliver Visual merchandising assets required for new launches and new door openings - creating locally when required
Maintain tracking results from campaigns and events
Manage Retail calendars
Create Seasonal Presentations for both Retailers & Field
Host weekly calls with local Field Sales and Education teams to manage communication flow and updates

Consumer Marketing:

Work closely with the Marketing Director and Corporate Consumer Engagement Team on Fiscal Media Planning
Working with the Marketing Director, develop seasonal Media Briefs to Agency and internal teams
Partner with the Marketing Director and Corporate Consumer Engagement Team to maintain KP&FM brands social media conversation through the creation of specific Influencer plans and programming
Primary liaison with Influencers, Influencer Management - responsible for managing contract negotiations and payment
Work closely with the Marketing Director and NOAM PR Lead on PR related activities and initiatives for the market
Responsible for all system and creative collation and input to support media plans
Partner with Retailers and local Influencers to leverage social to build awareness in the market

Ecommerce / Social:

Partner with local E-commerce Manager to drive business to achieve sales and Brand goals (i.e., sales plan, rank, penetration etc.)
Develop new programs/content to grow business through special programs, customer acquisition and retention

Finance:

Working closely with the Marketing Director, develop the annual marketing budget
Manage and maintain planning and monthly tracking of Fiscal budget, including working with finance and retailers to confirm spend, deductions, accuracy, etc
Reconcile month end charges with Marketing Director to ensure accuracy of the budget and latest estimates
Manage Fiscal Side X Side documents inclusive of historical budget spending analysis and proposals for future planning

Market Engagement:

Maintain current awareness of competitive activity in the retail environment, through print, digital and social platforms
Awareness of social media executions for the brand and those engaged within the brand (i.e., influencers etc.)

Qualifications

Excellent team player with the ability to build, foster and nurture relationships
Highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through
Possesses strong digital and social media skills with a strong understanding of media planning best practices
Consumer-first, data-driven mindset
Strong written and verbal communication skills
Ability to communicate complex ideas and processes in a simplified manner
Strong planning and organizational skills
Possesses strong skills in strategy and planning, budget management, merchandising, and marketing
Creative, analytical thinker and creative problem solver and thrive in fast paced environment
Advanced computer skills

The anticipated base salary range for this position is $86,400 to $129,600. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position may be eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company. Job: Marketing Primary Location: Americas-CA-ON-Toronto Job Type: Standard Schedule: Full-time Shift: 1st (Day) Shift Job Number: 245153We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request. #J-18808-Ljbffr

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Manager, Marketing - Toronto, ON, Canada - TOM FORD

Description

marketing manager

Marketing Manager