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    Digital Brand Manager - Burnaby, Canada - Wondershare Technology

    Wondershare Technology
    Wondershare Technology Burnaby, Canada

    5 days ago

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    Description

    Job Title: Global Brand Director

    Location: Burnaby

    About Us

    Wondershare Canada employs over 50 technology-loving marketers, video makers, animators, and designers who are highly energetic and fully dedicated to Wondershare.

    Our mission is to build technology and software products that make every idea achievable for the new generation of creatives. And we empower our Canadian team to take on the most creative challenges to make this possible.

    Position Overview: We are seeking a highly skilled and experienced Global Brand Director to lead our marketing efforts in the B2C Software company. The ideal candidate will have a strong background in brand management, extensive leadership experience, and the ability to effectively communicate in both Chinese and English.

    Responsibilities:

    • Develop and execute global brand strategies to drive awareness, engagement, and adoption of our products and services in the SaaS tech industry.
    • Lead a team of marketing professionals to ensure the successful implementation of brand initiatives across all channels and markets.
    • Collaborate with cross-functional teams including product, sales, and operations to align brand strategies with business objectives.
    • Analyze market trends and competitor activities to identify opportunities for differentiation and growth.
    • Oversee the development of creative assets, including advertising campaigns, website content, and marketing collateral.
    • Measure and report on the effectiveness of brand initiatives, making data-driven recommendations for optimization.
    • Manage brand budgets and resources to maximize ROI and achieve business targets.
    • Cultivate and maintain strong relationships with key stakeholders, including internal teams, external partners, and industry influencers.

    Qualifications:

    • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
    • Minimum of 6 years of experience in brand management, with a focus on the SaaS tech industry.
    • Proven leadership skills with the ability to motivate and inspire teams to achieve exceptional results.
    • Excellent communication skills in both Chinese and English, with the ability to effectively communicate across cultures and geographies.
    • Strong strategic thinking and problem-solving abilities, with a track record of driving innovation and growth.
    • Solid understanding of digital marketing channels, including social media, email marketing, and content marketing.
    • Experience working in a fast-paced, dynamic environment with the ability to adapt quickly to changing priorities.
    • Proficiency in market research and data analysis tools.
    • Passion for technology and a deep understanding of the SaaS landscape.

    Why Wondershare Technology, Canada?

    · Competitive salary commensurate with experience

    · Bonus incentive program paid quarterly

    · Comprehensive benefits including extended health and dental

    · Personal spending account + Health spending account

    · Vacation: 15 days

    · Paid sick days

    · Fun & Quirky Celebrations

    · Sponsored social clubs and team events

    · Lots of growth opportunities

    #JoinWondershare

    Due to the high volume of applications we receive, only those shortlisted will be contacted. Thank you for your interest in career opportunities at Wondershare.

    Wondershare is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, ancestry, place of origin, religion, family status, marital status, physical disability, mental disability, sex, age, sexual orientation, political belief, or conviction of a criminal or summary conviction offense unrelated to their employment.

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